How you deal with a crisis has been the subject of business self help books for years.The impact of Covid-19 will no doubt result in a few more book shelves being filled up with pandemic ‘how tos’ for years to come. But those taking part in the WSTA’s online summit last month were treated to the advice and experience from a number of leading business chiefs, both inside and outside the drinks industry, on how they have coped with Covid-19. Richard Siddle assesses what we can all take out of the management and leadership challenges that the last six months have thrown up.
Since its launch 100 years ago Delamain Pale & Dry XO has become a classic cognac for the on trade as well as aficionados worldwide. Its conception and success owed as much to the horrors of the First World War that preceded its launch as it did to the creative explosion of the Roaring Twenties that followed. To celebrate its first century and to reinterpret Pale & Dry for another 100 years meant changing very little. But what Delamain has changed says a lot about how the house sees the development of the cognac market.
You could probably make a team out of the number of former English cricketers who now have their own wine brands, but Darren Gough’s wine project is a little different. For a start his name does not appear on the label, and he does not claim to be involved in any part of the winemaking. But he 100% believes in what it stands for. As the the new Care for Wild wine range, launched last week by Freixenet Copestick, shares the name of the South African rhino sanctuary that Gough has been involved with since his playing days. Here Geoffrey Dean shares the story of how Care for Wild wine came about and how it hopes to boost sales of South African wine and help save and protect its endangered rhinos at the same time.
From Iron Maiden to Chivas Regal, Illy Jaffar has been at the forefront of developing new marketing and communications strategies for some of the world’s biggest names, be they brands, individuals – or rock stars. He says the impact Covid-19 has had on how we all now live our lives has been so deep rooted we need a fundamental ‘reset’ in how we now think about still making our drinks brands relevant and exciting, but with very different ways of marketing and bringing them to life. Here he shares some of his ideas.
When The Buyer came together with Sophie Jump to organise and hold the inaugural One Step Beyond Conference in early March the focus was 100% on analysing the most disruptive changes in consumer behaviour and technology. Little did we know that just over two months on so many of those changes have now been put on fast forward because of the Covid-19 outbreak. Here is the full report from what was a breakthrough conference for the drinks, retail and hospitality sectors. A day that brought experts from outside the industry’s comfort zone and gave them the platform to set out what we can all expect from consumers and technology in the future. Predictions that are already being seen in how fast businesses and consumers alike are responding to the challenges of Covid-19.
The hardest job for any wine producer, no matter how prestigious or respected, is getting their wines in front of the right buyers who can ultimately make the difference in getting their wines on to the lists of the restaurants and bars that really matter. That’s what The Buyer’s Case project does. Link producers looking to build distribution in the premium on-trade and specialist retail sector with key buyers in those channels. Here’s how major French producer, Boisset FGV worked with The Buyer on its own Buyer’s Case initiative.
Having the opportunity to go to California and meet over 100 producers in an intense five days of tasting doesn’t come around too often. But it proved to be an invaluable exercise for the group of leading wine buyers from both the UK and Irish on and off-trade markets. In Part One of our report we looked at their general feedback on why they wanted to go on such a trip. Here in Part Two we drill down into what they really thought of the wines and the opportunities of giving them a chance in the markets over here.
If you are a wine buyer for a leading importer, restaurant group, or independent merchant then there are times of the year when you are no doubt spoilt for choice with invitations to go and visit different regions and countries. But which are ones are going to be the most useful, effective and important to your buying needs? It’s what made the recent California Wine Institute event for leading UK and Irish buyers so different. And relevant. Rather than take a group of buyers on a bus around a select group of producers, the Institute brought the producers to the buyers for a series of back to back tastings hosted in the same venue. It meant the busy buyers were able to see over 100 wineries across five days of intensive tasting and take a deep dive into the kind of wines being made across the state. What’s more the producers did not currently have distribution in the UK or Ireland, or both, and had to have wines, with volume, that could the hit the main commercial to mid premium price points. The Buyer’s Richard Siddle, who helped to identify and recruit some of the buyers invited, was also there to get an insider’s take on how it all came together.
Here’s a conundrum for you. How do you get nine of the UK’s leading wine buyers to meet 18 winemakers in four restaurants in different parts of London in under five hours? Well, throw two Land Rovers into the mix and you are half way home. It’s certainly how The Buyer teamed up with Wines of South Africa to take a group of top buyers on a tour of London restaurants, and the chance to meet some of South Africa’s best winemakers at the same time. Eating, tasting, chatting along the way. Buckle up and join us on the ride…
In part one of The Buyer’s debate, alongside Business France, between leading importers, merchants, restaurants and wine producers from most regions of France, we focused on the rise in and importance of organic wines. The tasting and discussion also looked at how different styles of sparkling wine are now really coming to the fore, and how Crémant, in particular, is presenting a real premium alternative, ideal for promoting and driving in the premium on-trade.
For the latest The Buyer Debate we teamed up with Business France to bring producers from different regions of France together with key buyers from across the premium on-trade to look at two key growth areas not only for French wine, but the premium wine category as a whole: organics and sparkling wine. It was an opportunity to meet, taste the wines and then explore why French winemakers are increasingly turning to organics and sparkling wine production. Whilst assessing just what it is leading UK wine distributors, merchants and restaurant and bar owners are looking for when taking on a new French wine supplier. There was a lot to cover. So much so that we have broken down the report into two parts. First up we look at the rise in organics and both the opportunities and the challenges there are in making and selling organic wine.
It’s one thing tasting wine professionally it is quite another to go on an eating and tasting tour of top London restaurants to experience food and wine in the same way your customers do. Which is what The Buyer’s most recent restaurant tour was all about as we were able to introduce different styles of Vouvray wine to a tour of buyers covering wine merchants, sommeliers, importers, consultants and journalists. As we publish our full report from the event, Richard Siddle picks out the highlights.
Even for a wine region that is as relatively small as Spain’s Ribera del Duero it’s important to taste as many wines as possible if you are going to truly understand, experience and enjoy its enormous diversity, says wine writer and critic, Tim Atkin MW. To help do just that, but also debate and share what leading UK buyers think of Ribera del Duero, The Buyer teamed up with the region’s generic body, a panel of top wine merchants and Atkin himself to see what opportunities there are in the burgeoning independent retail and wholesale sector.
“There is a deliciousness to these red wines. I am hugely impressed by them. The quality has blown me away.” Just the kind of review any wine producer would want for their wines, particularly if it comes from such as senior a figure as John Graves, on-trade channel director at Bibendum Wine. But Graves was not the only UK panelist in our debate with the Douro Valley’s Soul Wine producers to be impressed with what they saw and tasted. In part two of our report on the wide ranging debate we assess the opportunity for Douro’s wines in the premium on-trade and what steps producers need to take to make the most of them.
To try to unravel and understand Chile’s position in the premium on-trade, The Buyer teamed up with Ellis Wines and its Chilean producer partner, Chono Wines, to bring
together a group of senior wine trade professionals, buyers and sommeliers to debate what are the opportunities and challenges for Chile as a whole. It was the chance for these leading figures to share their experiences with Chilean wines in their restaurants and businesses and look at the kinds of wines from Chile that they are looking to source and select for their wine lists.
Is there a more misunderstood wine category than Prosecco? It might top all the best selling charts, but it is too often dismissed or taken seriously by some professional wine buyers. To help get to know not only the beautiful region of Conegliano Valdobbiadene, but to explore the different quality tiers of Prosecco and the potential they have in the premium on-trade, The Buyer teamed up with leading Prosecco brand, Mionetto, and its UK partner Copestick Murray, to host a study tour with key buyers and influencers of the area and the city where Prosecco truly comes to life – Venice.
It’s nice talking about and throwing the spotlight on new wine regions and emerging styles of wine and little known grape varieties, but at these times of the year restaurant and bar customers are looking for the classics and the tried and tested. Which is why for our latest major debate we teamed up with Jackson Family Wines to look at what leading wine buyers, sommeliers, distributors and merchants think about Californian Chardonnay and Pinot Noir.
Organising a wine tasting where all your guests are sitting in one place can prove to be a challenge at times, so you can imagine the potential for things to wrong if you then invited those guests to go on a tour of restaurants and bars around London, tasting different wines, matched to each outlet’s food along the way. It certainly made for a very different, fun, highly informative and memorable day for wineries from Sonoma County Vintners and our panel of “tour-ists” willing to go on the adventure with us.
Outside of the natural wine debate is there a more contentious issue than the one that surrounds the type of closure you have in your bottle of wine? To assess what leading on-trade buyers and sommeliers now think about closures we teamed up with Vinventions, one of the biggest suppliers of all types of closure from cork to screwcap, to make the issue of closures the latest topic in our Buyer Debate series.
Every wine as soon as it is made puts its self up for judgement. Be it the end consumer who wants to drink it with their dinner, or the trade buyers and wine critics looking to score, assess and adjudicate on whether it is suitable for listing in the first place. But nothing ventured, nothing gained and Castelnau Wine Agencies was happy to put its range of wines from producers all over the world up to the test in our latest Buyer’s Case project with leading on-trade buyers and influencers in the trade.
The Buyer has been set up to help drinks producers and leading on-trade buyers better understand their needs and where possible work closer together. This is best demonstrated by The Buyer’s Case initiative where we link up with a wine producer or importer and ask leading buyers to taste, assess and offer professional feedback on their wines. Here we turn to the Languedoc-Roussillon and present wines from leading producer, Cave de Vignerons de Saint-Chinian to leading on-trade decision makers.
France might be the best selling country in the UK on-trade, but that does not mean it could not sell. To help better understand the opportunities and challenges facing French wine in the premium on-trade, The Buyer linked up with Les Vignobles Foncalieu and leading buyers from the different types of operator, including high end restaurants, independent wine merchants and national wholesalers all working the French category in the north west of the country.
New Zealand’s enormous success in the UK off-trade, where its Sauvignon Blanc has created a category of its own, has not always been reflected in how many of its wines are on premium on-trade wine lists. The Buyer teamed up with Villa Maria, and its UK partners, Hatch Mansfield, to ask a panel of leading UK buyers to set out the challenges and opportunities for New Zealand in the premium on-trade
The Buyer’s Case is a new initiative that gives producers the chance to show specific drinks to key buyers in target channels of the on-trade. For our first Buyer’s Case we teamed up with Les Vignerons Foncalieu and selected key buyers in its main distribution areas in the UK on-trade to show their wines. Here are the results.
The Buyer teamed up with Virginia Wine and some of its key producers to help them better understand the needs of the UK premium on-trade and how buyers might relate to their wines with both a business roundtable debate with key players and a study tour of leading London restaurants, wine bars and merchants to see the kind of offers they have and where their wines might fit in.