The success that the craft beer scene has had in the last few years in nothing short of remarkable, not just in terms of the number of brands now available, but the impact it has had on the overall drinks category and number of average drinkers who now think craft beer first when out for a drink. So what do competing drinks do about it? Here brand consultant, Neil Anderson, former marketing director at Kingsland Drinks, sets out five key lessons any wine producer, supplier or retailer can learn from craft beer.
After the success of Trilogy 2015 which was Cabernet Sauvignon dominant, Warwick Wine Estate’s new cellar master JD Pretorius decided to make Warwick Estate Trilogy 2016 Cabernet Franc dominant, making it one of the very few Bordeaux blends in the Cape to have this style of blend. Geoffrey Dean caught up with Pretorius at the launch of the 2016 to find out the challenges of growing Cab Franc in the Cape, why the blend is as it is and to taste the previous vintages of 2012, 2008, 2005 and 1997 to compare and contrast the new wine.
It’s a little unusual to find yourself being constantly stopped by fellow visitors at a wine trade show and being asked why you are asking questions to the producers showing their wines. When you reply you are a journalist wanting to find out why and how they are working in China, the same visitors are only then too keen to share their experiences, explain how they buy and sell wine and exactly what they think of the wines they are tasting. It is just like nowhere else you might visit. It is the Chinese wine market that, for my first visit, was exciting, dynamic and a breath of fresh air. In the first of two reports from the inaugural Vinexpo Shanghai, The Buyer examines the key trends, opportunities and challenges facing producers looking to succeed in the Chinese wine industry.
In just over a decade Elephant Hill has become one of Hawke’s Bay’s most prestigious estates, situated as it is on the coast at Te Awanga that, even by New Zealand standards, is jaw-droppingly beautiful. The winery has vineyards in three distinct districts: Te Awanga, Bridge Pa and Gimblett Gravels each of which have their own microclimate and soils and, together, make Elephant Hill a ‘complete’ Hawke’s Bay producer. For head winemaker Steve Skinner the challenge is to create wines that convey their sense of place and which can deliver even when the climate conspires against them. Skinner was in London to showcase his new ‘Element’ single vineyard wine series and ‘Icon’ blends – and to reflect on how far the winery has come in the 12 years that he has been making wines there.
In part one of The Buyer’s debate, alongside Business France, between leading importers, merchants, restaurants and wine producers from most regions of France, we focused on the rise in and importance of organic wines. The tasting and discussion also looked at how different styles of sparkling wine are now really coming to the fore, and how Crémant, in particular, is presenting a real premium alternative, ideal for promoting and driving in the premium on-trade.
For the latest The Buyer Debate we teamed up with Business France to bring producers from different regions of France together with key buyers from across the premium on-trade to look at two key growth areas not only for French wine, but the premium wine category as a whole: organics and sparkling wine. It was an opportunity to meet, taste the wines and then explore why French winemakers are increasingly turning to organics and sparkling wine production. Whilst assessing just what it is leading UK wine distributors, merchants and restaurant and bar owners are looking for when taking on a new French wine supplier. There was a lot to cover. So much so that we have broken down the report into two parts. First up we look at the rise in organics and both the opportunities and the challenges there are in making and selling organic wine.
It’s one thing tasting wine professionally it is quite another to go on an eating and tasting tour of top London restaurants to experience food and wine in the same way your customers do. Which is what The Buyer’s most recent restaurant tour was all about as we were able to introduce different styles of Vouvray wine to a tour of buyers covering wine merchants, sommeliers, importers, consultants and journalists. As we publish our full report from the event, Richard Siddle picks out the highlights.
Even for a wine region that is as relatively small as Spain’s Ribera del Duero it’s important to taste as many wines as possible if you are going to truly understand, experience and enjoy its enormous diversity, says wine writer and critic, Tim Atkin MW. To help do just that, but also debate and share what leading UK buyers think of Ribera del Duero, The Buyer teamed up with the region’s generic body, a panel of top wine merchants and Atkin himself to see what opportunities there are in the burgeoning independent retail and wholesale sector.
“There is a deliciousness to these red wines. I am hugely impressed by them. The quality has blown me away.” Just the kind of review any wine producer would want for their wines, particularly if it comes from such as senior a figure as John Graves, on-trade channel director at Bibendum Wine. But Graves was not the only UK panelist in our debate with the Douro Valley’s Soul Wine producers to be impressed with what they saw and tasted. In part two of our report on the wide ranging debate we assess the opportunity for Douro’s wines in the premium on-trade and what steps producers need to take to make the most of them.
To try to unravel and understand Chile’s position in the premium on-trade, The Buyer teamed up with Ellis Wines and its Chilean producer partner, Chono Wines, to bring
together a group of senior wine trade professionals, buyers and sommeliers to debate what are the opportunities and challenges for Chile as a whole. It was the chance for these leading figures to share their experiences with Chilean wines in their restaurants and businesses and look at the kinds of wines from Chile that they are looking to source and select for their wine lists.
Is there a more misunderstood wine category than Prosecco? It might top all the best selling charts, but it is too often dismissed or taken seriously by some professional wine buyers. To help get to know not only the beautiful region of Conegliano Valdobbiadene, but to explore the different quality tiers of Prosecco and the potential they have in the premium on-trade, The Buyer teamed up with leading Prosecco brand, Mionetto, and its UK partner Copestick Murray, to host a study tour with key buyers and influencers of the area and the city where Prosecco truly comes to life – Venice.
It’s nice talking about and throwing the spotlight on new wine regions and emerging styles of wine and little known grape varieties, but at these times of the year restaurant and bar customers are looking for the classics and the tried and tested. Which is why for our latest major debate we teamed up with Jackson Family Wines to look at what leading wine buyers, sommeliers, distributors and merchants think about Californian Chardonnay and Pinot Noir.
Organising a wine tasting where all your guests are sitting in one place can prove to be a challenge at times, so you can imagine the potential for things to wrong if you then invited those guests to go on a tour of restaurants and bars around London, tasting different wines, matched to each outlet’s food along the way. It certainly made for a very different, fun, highly informative and memorable day for wineries from Sonoma County Vintners and our panel of “tour-ists” willing to go on the adventure with us.
Outside of the natural wine debate is there a more contentious issue than the one that surrounds the type of closure you have in your bottle of wine? To assess what leading on-trade buyers and sommeliers now think about closures we teamed up with Vinventions, one of the biggest suppliers of all types of closure from cork to screwcap, to make the issue of closures the latest topic in our Buyer Debate series.
Every wine as soon as it is made puts its self up for judgement. Be it the end consumer who wants to drink it with their dinner, or the trade buyers and wine critics looking to score, assess and adjudicate on whether it is suitable for listing in the first place. But nothing ventured, nothing gained and Castelnau Wine Agencies was happy to put its range of wines from producers all over the world up to the test in our latest Buyer’s Case project with leading on-trade buyers and influencers in the trade.
The Buyer has been set up to help drinks producers and leading on-trade buyers better understand their needs and where possible work closer together. This is best demonstrated by The Buyer’s Case initiative where we link up with a wine producer or importer and ask leading buyers to taste, assess and offer professional feedback on their wines. Here we turn to the Languedoc-Roussillon and present wines from leading producer, Cave de Vignerons de Saint-Chinian to leading on-trade decision makers.
France might be the best selling country in the UK on-trade, but that does not mean it could not sell. To help better understand the opportunities and challenges facing French wine in the premium on-trade, The Buyer linked up with Les Vignobles Foncalieu and leading buyers from the different types of operator, including high end restaurants, independent wine merchants and national wholesalers all working the French category in the north west of the country.
New Zealand’s enormous success in the UK off-trade, where its Sauvignon Blanc has created a category of its own, has not always been reflected in how many of its wines are on premium on-trade wine lists. The Buyer teamed up with Villa Maria, and its UK partners, Hatch Mansfield, to ask a panel of leading UK buyers to set out the challenges and opportunities for New Zealand in the premium on-trade
The Buyer’s Case is a new initiative that gives producers the chance to show specific drinks to key buyers in target channels of the on-trade. For our first Buyer’s Case we teamed up with Les Vignerons Foncalieu and selected key buyers in its main distribution areas in the UK on-trade to show their wines. Here are the results.
The Buyer teamed up with Virginia Wine and some of its key producers to help them better understand the needs of the UK premium on-trade and how buyers might relate to their wines with both a business roundtable debate with key players and a study tour of leading London restaurants, wine bars and merchants to see the kind of offers they have and where their wines might fit in.