The Buyer

Privacy Policy


This Privacy Policy has been written in accordance with the new General Data Protection Regulation, effective May 25, 2018, in the European Union that regulates how EU personal data can be collected, used, and processed.

It has been updated from the commitments the administrators of have given to protect the privacy of visitors to the website in accordance with the Data Protection Act 1998 (the ’Act’).

This privacy policy explains how we may collect personal data and how we use the information we may collect about you.

“Personal information” refers to any information which refers to you personally such as your name, e-mail address and postal address. Please read this privacy policy to understand how we use your personal information after it has been collected by us.

When do we collect data?

We will collect personal information about you if you:

* register and sign up to any one of our newsletters.

* collect certain information automatically about visitors to through the Cookies on the site. See section below under “Cookies”.

Why we need to hold your individual data?

The Buyer only holds the minimum amount of information about its readers so that it can send members of the global drinks industry updates both from what we consider to be legitimately interesting content from The Buyer and notice of specialist tastings, masterclasses and events that you might as a drinks industry professional be interested in attending.

What information do we hold on you?
The information we hold on you is

What do we do with this information

* All the information we hold on you is only used by The Buyer to send out what we believe to be relevant, legitimate interesting content or information about new products and services that The Buyer might offer.

* We also track user activity on using Google Analytics for readership and market research purposes so we can assess and improve the relevance and usefulness of the content we are providing. Any analysis or findings is done on an aggregate and anonymous basis and does not identify any personal user.

* The Buyer will never use your data for anything beyond the reason stated and the permissions you grant us.

Your right to cancel or delete your information

You have the right to unsubscribe from our lists and delete any registration details at any time. You just need to follow the ‘unsubscribe’ link at the bottom of every email correspondence we have with you and we will confirm that your details have been deleted.

You can also choose to agree to receive certain mailings from The Buyer and but unsubscribe from other types of mailings we have.

How to contact The Buyer

What mailings does The Buyer send out?

The Buyer sends out three types of mailing and you can choose to unsubscribe to all three or as many as you would like at any time. The mailings are:
* The Buyer Newsletter: our weekly round up articles that have appeared on The Buyer in the last week


This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.

To opt-out of Google Analytics cookies, please use the browser add-on available here.

Cookies are small files saved to the user’s computers hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.

Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information [ ].

Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Contact & Communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998.

Updates to this Privacy Policy & Notification of Changes

This policy may change without notice from time to time and we will post these chances to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If, however, we are going to use users’ personally identifiable information in a manner different from that stated at the time of collection we will notify users by posting a notice on our website for 30 days. Please check this page regularly for updates and changes.

Your Legal Data Protection Rights

In accordance with the Data Protection Act 1998 you, the data subject, can ask to view all data relating to you that we hold at any time. The Buyer reserves the right to charge a fee of £10 for this request.