Laurent-Perrier

Founded in 1812, the House of Laurent-Perrier has been defined by its pioneering role in innovating champagne throughout its history. Its innovation is rooted in unique savoir-faire, passed down through generations. Internationally recognised as one of the foremost names in Champagne, its success can be attributed to a deliberate policy of challenging conventional techniques while honouring traditional values, a passion for quality and, above all, respect for nature and the terroir (the natural environment in which the grapes are grown).

The Laurent-Perrier portfolio is built around three distinct expressions of its unique savoir-faire. The first is the art of assemblage of reserve wines, exemplified by Grand Siècle - a prestige cuvée crafted from three exceptional vintages to recreate the perfect year. The second is the mastery of maceration, an innovative winemaking technique that led to the creation of Cuvée Rosé in 1968. Finally, the House pioneered the non-dosé (zero dosage) style with the launch of Ultra Brut in 1981, a visionary approach that continues today with Blanc de Blancs Brut Nature.

The success of this independent family-led House is attributed to the energy of the de Nonancourt family, headed by the late Bernard de Nonancourt, who assumed control in 1948. Bernard preserved the independence of his Champagne house and its values. These same principles guide the current management team led by his daughters Alexandra Pereyre de Nonancourt and Stéphanie Meneux de Nonancourt. His granddaughter, Lucie Pereyre de Nonancourt, is the Brand Ambassador for Grand Siècle.

In 2024, Laurent-Perrier was the first champagne House to be bestowed the prestigious Royal Warrant by His Majesty King Charles III, signifying the brand’s esteemed status as a purveyor of champagne to the Royal Household.

Discover the cuvées: https://www.laurent-perrier.com/en/