At the end of 2019 we gave the floor to Joe Fattorini to set out why he believes marketing only to millennials is a waste of time and the dangers of basing any consumer research just on the thoughts and behaviours of one demographic group. It’s, therefore, only fair to balance things up and assess just what it is about millennials that some marketers and consultants think makes them so special. Like Polly Hammond, founder of 5Forests, a brand communications consultancy, who believes there is much for us all to learn about how millennials, in general, have grown up in what she argues has been the most fast changing and disruptive market place for consumers. Here Hammond, who is one of the partners and keynote speakers at the upcoming breakthrough One Step Beyond conference, part organised by The Buyer, gives her take on why millennials are not only special, but are worth listening to.
The interest and diversity in organic wines has arguably never been stronger, which makes next week’s Millesime Bio trade fair even more important than normal, as it expects to welcome buyers from all over the world, with a strong, and loyal delegation coming from the UK. Here Nicolas Richarme, president of SudVinBio, and a producer himself at Château de Bastet in France’s Occitanie, on what is in store for them in Montpellier.
Head of International Markets
There are no hard or fast rules when it comes to buying wine for a restaurant wine list, but there are arguably more ways in which you can get it wrong, than if you play it safe with well known varieties from established regions and countries. To stand out in the new London Wine Fair Wine Buyers Awards you are going to have to do a lot more than that. One of the judges for the Restaurant and Wine Bar category, Martin Lam, explains what he thinks makes a good wine buyer.
The Vignerons’ Lunch at St. JOHN Restaurant is an annual tasting of the group’s wine range – available to trade and consumer – including its own label wines blended by the wine team, its own Languedoc winery Boulevard Napoléon, and a group of vignerons that St. JOHN works with, either on its own label wines or with specific and bespoke cuvées. It is also an excuse to praise at the high altar of British cooking, with St. JOHN co-founders Fergus Henderson and Trevor Gulliver. In a somewhat messy fashion.
Well, that’s a headline to get the heart rate going, particularly in a market that is already having to come to terms with a steady decline. But forewarned is forearmed which makes the latest CGA report such an important and fascinating read. It looks to dig behind the headlines and crunch the numbers to identify what are the other drinks categories that are the real clear and present dangers to overall wine sales in the on-trade. Here are the top line findings.
The Côte de Beaune is still relatively under-rated compared to the Côte de Nuits, says Mentzendorff managing director Andrew Hawes, who argues that it is still possible to find great and specific terroir, coupled to availability, at prices that have not yet experienced the dramatic escalations experienced in the Côte de Nuits. Key signature wines continue to be in short supply, however, which forces buyers to explore the region looking for an alternative which, in turn, leads to lesser known appellations deservedly receiving more attention.
It’s hard enough knowing what is going on in one on-trade market, never mind being able to assess wider trends across different countries around the world, but once you can it opens up a whole new way of looking at what styles of wine are selling in serious numbers and the impact that is going to have on wine sales in the future. That’s where Wine Business Solutions comes in and its ability to be able to analyse wine lists and restaurant wine sales across the main global wine markets. Here the head of WBS, Peter McAtamney, shares some of the worldwide trends it sees developing that are going to dictate what are going to be on our wine lists in the future.
In advance of Armit’s en primeur tasting on January 15th Burgundy buyer Nicolas Clerc MS explains how a range rationalisation was an important part of increasing sales of Burgundy 2017 – concentrating efforts on the producers that they think are a better fit for their customers. Wines will be positioned in the market differently according to producer, price point, scarcity, vintage quality, as well as the wider conversations Armit has with their suppliers.