If you sign up now to the London Spirits Competition 2024 there is a chance to make big savings and take advantage of super early bird entry prices. Here’s all the information you need.
The London Spirits Competition was created by the Beverage Trade Network as part of its remit to bring drinks producers and brand owners closer to the key industry figures responsible for buying their products through a series of global drinks events, services, and competitions that also cover wine and beer.
To be an award winner in the London Spirits Competition you will need to have top quality spirits that offer both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.
Judged holistically
The judging for the competition is broken down into three key areas: Quality; Value; and Packaging and design. A score is given by judges for each criteria which together creates the London Spirits Competition score on which the medal awarded is given.
A selection of judges taking part in the London Spirits Competition
Quality is based on appearance, aroma, body, taste, and aftertaste. Packaging is scored on the basis of creative design, label quality, label details, back-bar appeal, store shelf appeal, and functionality – including shape, size, weight, and ease of pouring. The value for money score is based on the quality offered for the price charged.
Medal winners
Winners in the London Spirits Competition receive either a Gold, Silver, or Bronze medal. Which is in keeping with the majority of major drinks awards. The big difference, though, comes in how the Beverage Trade Network then looks to support all its medal winners through a strong consumer awareness campaign, using its social media channels, spirits comparison apps, dedicated trade websites, including The On-trade and The Drinks Merchant.
Spirits scoring 65-75 are awarded the Bronze Medal, between 76-89 qualify for the Silver Medal, and scoring above 90 qualify for the Gold Medal and are considered for Special awards based on categories that include Spirit Of The Year, Vodka Of The Year, Rum Of The Year, Tequila Of The Year, Gin Of The Year, Whisky Of The Year, Distillery Of The Year, Best Spirit By Country, Best Spirit By Quality, Best Spirit By Value, and Best Spirit By Packaging.
Top judges
The London Spirits Competition prides itself on having award winning buyers, bartenders and some of the most influential people working in the UK spirits industry. Individuals that are tasked every day in deciding which products and brands are going to go on back bars and on to drinks lists on some of the most influential venues and bars in the world.
The list includes leading figures such as Salvatore Calabrese and the Savoy’s Agostino Perrone (see above).
Promoted around the world
The Top 100 winners in the London Spirits Competition are also included in the Top 100 On-Premise & Off-Premise spirits list – Top 100 LSC Spirits. The results are shared with over 50,000+ trade professionals in the UK in the Beverage Trade Network community, and over 20,000+ buyers in and around the UK.
Super early bird pricing
Brands looking to enter the 7th annual London Spirits Competition can save £70 on the standard entry fee.
Fee Schedule for the 2024 London Spirits Competition:
Fee Schedule:
£110 – Super Early Bird: Now to September 30, 2023
£140 – Early Bird: October 1, 2023 to December 20, 2023
£180 – Regular: December 21, 2023 to February 22, 2024
Quantity Discount Now Available
3 to 8 entries: 10% discount
9 to 13 entries: 15% discount
14 or more entries: 20% discount
Key Dates:
Super Early Bird: Now to September 30, 2023
Warehouse Closes: March 4, 2024
Registration Ends: February 22, 2024
Judging Date: March 18 and 19, 2024
Winners Announced: April 10, 2024
To enter your products and to find out more click this link.
