Next month the Sherry Academy is supporting the trade with a special webinar aimed at giving wine professionals the chance to explore all styles of Sherry in an online tasting that will also act as an introduction to the free courses the CRDO Jerez hosts on the Sherry Academy online learning platform. The October tasting is also a chance for wine buyers, merchants, restaurants and wine educators to start to look ahead to the 10th anniversary of the official Sherry Week, which runs from November 6 to 12. Here’s what to expect at the Sherry Academy’s ‘Sherry 101: A Modern Guide & Interactive Tasting Experience’ on October 17.
Here is the chance to discover all you need to know about Sherry in an exclusive Zoom webinar on October 17, designed for experts and novices alike. Click here to register and receive your tasting packs. The £10 cost to take part will be donated directly to The Drinks Trust. Below, we ask the questions about what to expect.
What is the Sherry tasting webinar the Academy is hosting next month?
This exclusive webinar will be an opportunity for attendees to discover Sherry like they’ve never before with the help of two of the most popular and knowledgeable presenters in the industry – Hannah Crosbie and Jimmy Smith.
The webinar will be hosted on October 17 between 12pm and 1.30pm via Zoom. As well as receiving a premium tasting kit including six Sherry wines, attendees will receive advice on what snacks to pair with the wines, how to keep the wines at the right temperature and how to serve them properly before the webinar.
Both presenters will be together at Ibérica Marylebone from where the webinar will be broadcast.
Attendees don’t need to be experts to join. In terms of content, the webinar will cover some of the basics of Sherry as well as how to pair Sherry with food and an essential guide about how to serve Sherry for front-of-house staff that can also be applied at home, making this webinar extremely interesting for WSET students, front of house staff and foodies in the wine trade.
The presenters will also share their personal experiences with Sherry and in addition, 10 Sherry Wine Vinegar kits will be gifted as an incentive to the first 10 people who sign up for the Sherry Vinegar Course after the webinar.
Will the webinar cover all the main styles of sherry?
All attendees will receive a premium tasting kit including six Sherry wines covering:
So what is the Sherry Academy, why was it set up and what are its goals?
The Sherry Academy was launched in 2021 by the Consejo Regulador Jerez-Xérès-Sherry y Manzanilla Sanlúcar de Barrameda DO, to offer a new 100% online e-learning platform that is free and open to anyone so that both fans and professionals from the world of wine who want to broaden their knowledge of these unique and original wines, can study whenever and however they want.
One of the main functions of the Consejo is educating the trade and spreading the culture associated with Sherry wines, so having a free, online learning platform like Sherry Academy was a natural next step.
What services does the Academy offer the trade?
Sherry Academy offers four free online courses that are perfect for staff training and for wine lovers who want to learn more about Sherry. The courses include:
Basic course: Discover the fundamentals of Sherry wines. This course is perfect for beginners, providing a solid foundation and understanding of the world-renowned Sherry region.
Advanced course: Learn about Vinos de Jerez and delve into the intricacies of Sherry wines. Gain in-depth knowledge and explore the nuances that make each sip a truly extraordinary experience.
Sherry Vinegar course: Uncover the art of Sherry Vinegar and unravel its secrets. Delight in its rich flavours and learn how this exceptional ingredient can elevate your culinary creations.
Specialised Course for Front-of-House Staff: Designed for sommeliers and professionals in the restaurant and bar industry, this course is tailored to enhance your knowledge and expertise in the world of Sherries. From wine cellar management to pairing and mixology, elevate your skills and deliver excellence in the front of house.
Tell us more about the two hosts of the Sherry 101 Webinar on October 17 – Hannah Crosbie and Jimmy Smith?
Hannah Crosbie is a wine writer and broadcaster, writing for a variety of publications including The Evening Standard, Mob, Frieze, Sheerluxe, Foodism and The Sunday Times; all with the aim of making the world of wine accessible to a new generation of drinkers.
She’s a regular wine presenter on the Sunday Brunch TV show and the founder of event series Dalston Wine Club. She also co-hosts the top-charting podcast “I’ll have what she’s having.”
Jimmy Smith has educated over 6,000 students through the WSET Level 1, 2 and 3 Award in Wine certification programs and is recognised as one of the leading educators in the UK of the Wine Scholar Guild programs. He has held hundreds of private and corporate tastings across the UK and internationally and regularly acts as a presenter for wine events.
Jimmy has been running West London Wine School since January 2010. He also co-founded Streatham Wine House in October 2016 and became co-owner of South London Wine School in June 2019.
How will the webinar be organised and how do those taking part get hold of the sherries for the tasting?
A premium tasting pack including all of the above-mentioned sherries will be sent out in advance to attendees. Whilst Hannah and Jimmy will host the webinar from Ibérica Marylebone, all the attendees will join in via Zoom. Once you register, you will receive more information about the webinar. You can register by clicking here.
Please note it costs £10 to register and take part in the tasting but all the money will be donated to the Drinks Trust.
This is also an opportunity to set the scene for Sherry Week in November – what can we expect to happen during Sherry Week?
This year is the 10th anniversary of International Sherry Week, the largest annual festival of Sherry Wines in the world, which is taking place between November 6 and 12. It promises to be the most exciting year so far especially for the UK, with more investment and support than ever from the Consejo.
There will be hundreds of restaurants, wine bars, wine shops, and wine-related businesses hosting events throughout the whole week, sharing their love for Sherry with their customers.
How can wine importers, merchants and restaurants get involved in Sherry Week?
Sherry Week is an ideal opportunity for their customers to discover the versatility of Sherry and to take advantage of the free support the Consejo is providing.
Here are some of the benefits of participating:
- Increased visibility of your business and Sherry wine sales boost.
- Media mentions of International Sherry Week in online and print publications.
- Feature in the official International Sherry Week websit.
- Trendy and useful POS materials and merchandise to promote the activation in your store and attract new customers
- To register and take part in the Sherry webinar click here.
- Find out more about Sherry Week here.
- You can register any events you are hosting for Sherry Week here.
- If you’d like to learn more about how to take advantage of this year’s activities and would like to participate, please get in touch with Brisc at firstname.lastname@example.org.