The London Competitions have been designed to only reward those drinks brands that show they truly understand their target customers, and the price category they are operating in. It’s why the separate London Wine, London Beer and London Spirits Competitions have been set up to assess products in three key ways: their quality; their value for money; and their packaging and design. Here’s how you can take part in the 2022 awards.
The entry process for The London Wine Competition, London Spirits Competition, and London Beer Competition is counting down and anyone interested in entering the 2022 awards have until December 10 to take advantage of discounted pricing.
The London Competitions pride themselves on selecting and rewarding beers, wines and spirits that consumers really want to buy and have a clear market value for trade buyers. It’s why it only uses professional drinks buyers as its judges who are then asked to assess each of the products in the competition in three clear ways:
1. Their quality.
2. Their value for money.
3. What they look like.
It’s why any beer, wine or spirit that picks up a gold, silver or bronze medal has had to prove they are not just a top quality product in terms of how they have been made, but that they also offer the trade and the consumer great value for money, and will also stand out on the shelf and on the back bar.
Quality and drinkability
The London Competitions have been set up to celebrate brands that are both enjoyable and easy to drink. The professional judges are asked to assess each product based on their technical quality, but also how likely they are to want to have another glass. It means for wines they are looking for wines that are well balanced, where their acidity, tannins and alcohol levels all work seamlessly together. For spirits and beers it is looking at products for how well they have been distilled or brewed but also on their appearance, aroma, body, taste and after taste. But most of all winning products must have that drinkability factor.
Value for Money
You don’t need to be the cheapest product on the shelf to offer the best value for money. Far from it. A brand may have a high price tag, but can still offer great value providing it delivers the right quality and taste for a product at that price point. That’s what the London Competitions are looking to identify. Products that offer consumers and trade buyers alike great value for money.
Packaging and Design
There is no point in having a great quality product that offers exceptional value for money if nobody ever picks it up off a shelf or sees it on a back bar. Packaging design is arguably the most important part of a drinks brand to get right – and the hardest. But it is vital if you are going to get the consumer to engage with the brand at all. The London Competitions claim up to 65% of consumers will try a new drink because it looks good. If it then tastes good and offers good value as well then they are very likely to come back and buy again.
Winners in the London Competitions receive either a Gold, Silver or Bronze award and are also supported by a strong consumer awareness campaign and the chance to be highlighted and promoted on the London Drinks Guide that has been set up to specifically promote and talk about the products that do well in the three separate awards.
The London Competitions have been created exclusively by the Beverage Trade Network, the US drinks events, services, business, and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors and retailers that can bring their products to market.
- If you would like any more information then please contact us at email@example.com; firstname.lastname@example.org; email@example.com. or call USA +1 855 481 1112 or UK +44 0203 8580159.
- You can enter the different awards here:
- London Wine Competition
- London Beer Competition
- London Spirits Competition
- Early Bird pricing ends on December 10.