With international travel banned major wine regions have had to rethink how they get their message out to their key audiences and markets around the world. Whilst online has been the saviour of wines sales during Covid it has also given wine bodies, such as the Washington State Wine Commission, the opportunity, and platform, to go out and tell the stories of its producers in different ways. Here’s how it has been able to tap into the enormous demand and growth in podcasts over the last year and reach out to a new audience.
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