The Bloody Big Drinks Summit is a new online business forum, that runs between October 25 to October 29, created by Australia’s leading publishing company, Food & Beverage Media that is designed to give drinks industry professionals all over the world the chance to hear from top industry experts on how to help grow your business. It includes over 50 talks, presentations and industry debates covering beers, wines, spirits, retailing, production, marketing and digital innovation. Delegates can either watch the sessions live, or watch them on catch up in their own time. Here’s what you can expect from this breakthrough event.
The Buyer has teamed up with The Bloody Big Drinks Summit to help promote the event to our readers with a special affiliate link for tickets. Please click here.
Only an Australian business event could get away with calling itself The Bloody Big Drinks Summit and get away with it, but it very much sums up what is on offer next week when it opens its digital doors to the world to come and discover a world of insights and advice from experts both within the wine, beers and spirits industries, but also outside.
This is an event that looks at all aspects of the drinks industry. From how all our products are made, with specific sessions on distilling, brewing and winemaking. Through to how they should then be sold and distributed through the supply chain, right through to practical sessions on marketing, advertising, sales and promotion. Although organised by one of Australia’s leading publishing groups, Food & Beverage Media – that has titles including The Shout, National Liquor News, Beer & Brewer, Australian Hotelier and Bars & Clubs in its stable – this is very much an international drinks conference with participants from all over the world.
The Buyer is the UK media partner for the event and also part of the content programme with an exclusive importers debate on how to get your wines listed in the UK with David Cartwright, sales director, Seckford Wine Agencies, Kim Wilson, managing director, North South Wines, Jamie Wynne-Griffiths, founder of new wine agency, Propeller and Matthew Johnson, co-founder of Beyond Wines. (There will be a special report on the debate on The Buyer in early November after The Bloody Big Drinks Summit has finished).
The Bloody Big Drinks Summit has been organised to include a mixture of live and recorded debates and due to the time differences all the sessions will be available to watch for those buying tickets.
- Retailer & Pricing Insights – Data Intelligence And Analytics Solutions For Liquor Retailers To Help Grow Margin And Profitability – Invigor
- Post Pandemic Planning – John Carmody – Liquor Legends, Chris Baddock – ALM, Chris O’Brien – Liquor Barons
- Shaping the Future of Liquor Retail – Tegan Clemow, Monique Strand, Sharni Wise-Fenton and Michael Waters
- The Off Premise Liquor Industry’s Ongoing Love Affair with Promotions – Exceedra
- The Rise of Retail Media – Missy Anderson , The Pistol
- Beyond e-commerce: The new retail – Norrelle Goldring and Jane Lattimore, Ipsos
Beer & Brewing sessions
- How Craft Brewers Can Improve Beer Quality By Managing Hop Creep And Hop Burn – Denis Martin, Denmark
- How to Service the Gluten Free Community – Richard Jeffares, Two Bays Brewing
- Brewery Automation – Neal Cameron, Brewtique
- Independent Beer: It’s Everyday Life – Kylie Lethbridge, IBA
- Beer Faults and How to Fix Them – Tina Panoutsos, Asahi/CUB
- The Future of Brewing is Sustainable and Tastes Amazing! – Gary Tickle, Sustainable Beverage Technologies, USA
Spirits & Distilling sessions
- Democratising Scotch – Tim Philips-Johannson, Diageo
- Gin Distillation for Geeks – Ben Leggett, Elemental Distillers, New Zealand
- Unicorn Barrels and How We Hunt Them – Sebastian Reaburn, Top Shelf International
- The Four Pillars Story – How To Go From An Idea To A Global Gin Powerhouse – Stuart Gregor, Four Pillars
- Creating a Global Spirits Brand While Maintaining Your Sustainability – Tom Warner, Warner’s Distillery, UK
Wine and winemaking sessions
- The UK Wine Market: Opportunities And Challenges For Australasian Wines – Richard Siddle, The Buyer, UK
- Low Intervention Wines – Tessa Brown, VS&B
- Calabria Family Wines & McWilliam’s – Andrew Calabria
- Australia and Champagne: Good Times, Hard Times And Everything In Between – John Noble, Champagne Bureau Australia
- Plus sessions from Brown Family Wine Group, De Bortoli and Wine Australia
Sales, marketing, trends, innovation sessions
- The Rise Of Hard Seltzers And The Associated Impact On Other Liquor Categories – Laurie Wespes, Snooper
- AR and Drinks Packaging – Dave Chaffey, Third Aurora
- The Importance of On-Premise and Insights from the NZ Market – Adrian Wills, Trickle
- Empowering Women in the Workplace – Women of Hospitality
- Online Partner Retailers: Under-Utilised And Cost-Effective Marketing Channels To Improve Brand Discoverability – Oliver Maruda, The Whisky List
- Door-To-Pour – The New Frontier In Packaging – Simon Back, Macher
- A Consumer Perspective Of The Australian On Premise – Graeme Loudon, CGA Strategy
- Building An Engaging Social Media Campaign – Claire Stevens from Crunchy Social
- How Technology Is Impacting The Shopper, Shelf And Space – Stephen Wilson, Strikeforce
Venue operations sessions
- 20 Pillar Approach to Bar Consulting – Jason Williams, Proof & Company
- The Future Of Hospo: How Will Technology Change And Improve The Industry? – Stevan Premutico, me&u
- The Role of the Water Sommelier – Candice Jansen van Rensburg
- Building A New Distillery, Bar And Gin Brand (During Lockdown) – Barrelhouse Group
- Trends In The Pub Property Market – John Musca from JLL
Live Sessions Highlights
Fever-Tree live tasting session
Live October 27, 6pm AEDT, then on-demand
Join Trish Brew, Fever-Tree’s Australian Ambassador, and UK based Craig Harper, Fever-Tree’s head of UK trade and general drinks guru, for a session exploring global and local trends in long mixed drinks.
Slane Irish Whiskey Exclusive Tour & Tasting
LIVE October 26, 4pm AEDT, then on-demand
Join Slane Whiskey founder Alex Conyngham for an immersive, guided virtual tour of the Slane Distillery and Slane Castle homeplace. This exclusive tour experience will finish with a deep dive into the whiskey itself, highlighting the unique triple cask maturation process that produces the exceptional Irish Whiskey that is Slane.