With the South African government banning all domestic sales of alcohol for a second time, what was already a tough lockdown has become even harder. There have been numerous charity drives and initiatives worldwide to encourage people to buy South African wine – to give wine producers a financial lifeline. The latest move sees CAPREO backing the Eat Out Restaurant Relief Fund that is, in turn, helping restaurants get back on their feet.
The renewed ban on the sale of alcohol is having a devastating impact on the South African hospitality, tourism, and wine and beer industries with thousands of jobs and business threatened.
With domestic wine sales prohibited – including those to the restaurant trade – the wine industry’s most important and currently only source of income is through exports.
Key export markets for South African wine are being urged to do what they can to support the industry and buy and promote South African wine to their customers under the #drinkSouthAfrica hashtag. Now German-based wine importer CAPREO, which represents 50 South African wineries in Europe is adding its muscle to the initiatives
CAPREO, has partnered with Eat Out, the South African ‘Michelin Guide’ to help raise money for its Restaurant Relief Fund. CAPREO will donate 5% of all wine sales to European and UK clients, to the fund, through the CAPREO Cares link. This will give South African wine producers much-needed sales during the Government’s ban on domestic sales of alcohol, as well as financially support restaurants that have been open during the pandemic to create meals for the needy.
The Eat Out Restaurant Relief Fund is supporting restaurants that have, since April, reopened their kitchens to create meals for the needy in their communities, or to supply feeding schemes during the devastating impact of COVID-19. The Fund aims to help them cover some of their operational costs and keep them in business, so that when lockdown is lifted they can hit the ground running.
How can you help?
Buy South African wine in Europe through CAPREO and it will donate 5% to the Eat Out Restaurant Relief Fund. This will be valid for all European and UK clients who order via this link.
In addition,when you order CAPREO’s wines in Europe, you will also stand a chance of winning a voucher for a 10 day stay in the most exclusive accommodation in the Cape Winelands.
How can we help you?
Become A Partner
Do you want to support the CAPREO Cares campaign?
Do you have a business servicing European clients?
CAPREO will pay you an individual benefit for every order done through your European contacts or you could choose to donate an extra 5% to the Eat Out Restaurant Relief Fund.
Become a partner and find out about our partner special benefits. Follow this link to apply and receive further details.