“Wine is drunk by 33 million people in the UK, but the vast majority aren’t ever going to go study the WSET.” That’s what got Josh Lachkovic into thinking about using digital marketing skills to bring more off beat wines to a much bigger audience through a new sort of “learn about wine as you go” wine subscription service. The result is Wine List, a new wine box service that has convinced him to leave his previous career in food and coffee and give it a go. Fiona Holland finds out how it is going to work.
There is something delightfully English about calling your retail business The Good Wine Shop. It expresses a certain level of confidence that you know what you are doing, without being over the top and brash about it. But it also encapsulates the friendly, easy going, but also highly professional nature and personality of its founder, Mark Wrigglesworth. Over the last 15 years he has quietly built his business up into a small chain of four much loved, neighbourhood wine merchants in leafy areas of south London all built around the premise of selling “good wine, from real people with great stories”. Richard Siddle paid him a visit at his store in Richmond Hill to find out just how good his wine shops really are.