Ask any business leader what the most important aspect of their company is to get right and ‘our people’ will often be first or very high on their agenda. Yet the attrition rates for staff continue to go up and the reality is somewhat different on a day-to-day basis. How companies can really put their people first will be a key aspect of next week’s One Step Beyond webinar, co-hosted by The Buyer and Sophie Jump, as we hear directly from Steve Ingham, chief executive of PageGroup one of the biggest and most respected recruitment consultancies in the world.
Building successful teams, finding and retaining the right talent, understanding the post-pandemic consumer and building the right content for digital success are the major themes for the One Step Beyond event on July 12(4pm-5.30pm BST).
Sign up here to register and for all the details.
It does not matter if you have a range of wines and spirits that are the best in the world if you don’t have the right people in your business to sell, market and talk about them. Finding the right person for a particular job is a problem any manager faces on a continual basis. The sense of loss to a company when one of the best talents decides to go elsewhere can be palpable.
So how do you get better as businesses and individuals to find, retain, motivate and then grow the right talent in your companies? The drinks sector might pride itself of being a “people industry” but that does not mean we treat our people any better than any other area of work.
The last year of lockdown and furlough has stretched companies like never before and shone the light on just how good their corporate culture really is. How well they have been treated during Covid-19 will go a long way to determining just what your staff are going be willing to do in the months ahead.
To help us tackle some of these issues and look at just what a winning corporate culture is in 2021 One Step Beyond is very pleased to have the opportunity to hear directly from Steve Ingham, chief executive of the PageGroup, that works with the world’s leading firms, and their management teams to not just find them the right talent, but to also work with them on fostering, building and truly delivering a corporate culture that means that top talent wants to work with you.
He says the biggest “mismatch” there is in corporate life is what business leaders say about their “people’ and then how much they actually invest in them. “Motivation and retention has never been more important,” he says.
Motivation is key
Too often management teams and chief executives look at what motivates them as being the most important drivers in finding new talent, when they need to be looking at it from the perspective of the candidate.
What is it about your company that is going to want to make the best candidate come and work for you? Younger candidates, he says, will want to know about your values, what you truly stand for and how serious you are about them. What is your diversity and inclusion strategy, what are you doing around corporate social responsibility and how effective is it in practice?
As a disabled person himself he says the level of understanding and action that companies take into supporting the disabled community in their recruitment strategy can be minimal. But if you don’t even try and work with a recruitment agency that finds a truly diverse range of candidates for you to interview, then you will end up continuing to hire people that look like and sound like you, he stresses.
He says most businesses have so much more they can do to bring attrition rates down from what can be as high as 50% to 70% a year.
Ingham will share his experiences and insights during the One Step Beyond Webinar in an interview with The Buyer’s Richard Siddle. He will also look at how companies can work with recruitment and employment consultants to ensure they are putting the right building blocks in place to become better and more attractive employers.
Joining Ingham will be Paul Mabray, chief executive of the Pix, the new vertical search and discovery platform for wine, that in the space of a few months has gone from concept to launch and hired some of the most talented people in wine to do so. Mabray will explain how he has gone about presenting and then sharing a vision for a new business and the steps he has taken to find the right talent to help take Pix to launch.
One Step is back
This is the second One Step Beyond webinar of 2021 that looks to tackle the latest changes in consumer behaviour, technology and innovation. It follows the success of the first event that attracted delegates from over 20 countries. These carefully timed 90 minute sessions are designed to test, challenge and hopefully inspire you with a line up of speakers from both inside the drinks industry, but also, vitally, technology, consumer and management experts from other fields to give us as broad an experience as possible.
Once again our thanks go to our One Step Beyond partners for both sharing their expertise, but also providing their support which allows us to put on these online events for you for free. They include: The Wine & Spirit Trade Association; Pix, the new online vertical search wine site; Freixenet Copestick, the biggest supplier of sparkling wine brands in the UK; and Stranger & Stranger, the agenda setting drinks design agency.
The July 12 Panel: Time 4pm-5.30pm (British Summer Time)
Here are the keynote speakers and a top line on what they are going to be talking about.
- Katy Moses, managing director, KAM Media, the drinks and hospitality research consultancy: Understanding the post pandemic consumer and what that means for your business. (You can get an insight into what Moses will be talking about in The Buyer’s analysis of its latest research by clicking here).
- Steve Ingham and Paul Mabray on how to be the business leaders your companies and your staff need.
- Dan Cullen-Shute, chief executive, Creature, advertising and marketing agency specialising in campaigns for the drinks industry: Creature ‘Intelligent Misbehaviour: Innovate, interact and engage with the ‘real’ people’.
- Open panel and Q&A session on latest consumer and technology opportunities, with specific focus on the importance of creating quality, relevant content as part of any digital and e-commerce strategy. With Erin Smith, marketing director, Slurp Wine (part of Freixenet Copestick), Kevin Shaw, founder of Stranger & Stranger and Leslie Yake, vice president for product at Pix.
One Step Beyond April 2021 session
You can still catch up on the first One Step Beyond webinar that was held on April 14. To watch the full recording you can click on the YouTube link below.
The session on April 14 included the following sessions.
- Alex Ririe, director of brand and design agency, The Collaborators, looked at ‘The 3 key macro-trends impacting the drinks industry and how businesses are adapting to these challenges’.
- You can read The Buyer’s analysis of this talk here.
- Paul Mabray, chief executive, Pix, new wine search platform, on why we are living in a ‘Golden Age’ of wine online.’
- Michael Becker, chief executive, Identity Praxis, the strategic product, market, and business development advisory and consultancy. on how we will be able to use our own personal data in the future as part of what he calls the ‘The Phygital Economy’ and how we engage and serve the future personal data empowered, digital savvy, ‘phygital’ individual’.
- To read a full report from the inaugural 2020 One Step Beyond conference click here.
- You can watch the follow up webinar in autumn 2020 by clicking below.