The Buyer
London Spirits Competition’s case studies of gold medalists

London Spirits Competition’s case studies of gold medalists

The London Spirits Competition has now established itself as one of the most important and relevant spirits competitions in the world. It attracts some of the best spirits judges in the world and rewards products that most appeal to potential consumers in how they taste, their value for money and what they look like. Here is how success in the London Spirits Competition has helped some brands grow and succeed in their target markets.

Richard Siddle
25th November 2023by Richard Siddle
posted in Awards,

Enter 2024 London Wine, Beer and Spirits awards and get early bird pricing up to December 20, 2023.

Find out more and enter London Wine Competition here.

Find our more and enter London Spirits Competition here.

Find out more and enter London Beer Competition here.

London Spirits Competition Case Studies

Case Study 1: Downpour Scottish Dry Gin

Best in class: Downpour Scottish dry gin won best overall spirit in the 2023 London Spirits Competition with 98 points.

Downpour Scottish Dry Gin, from the North Uist Distillery Company in the Outer Hebrides of Scotland, was the highest scoring spirits brand with 98 points in the 2023 London Spirits Competition. Here’s what it meant to the distillery owners Kate MacDonald and Jonny Ingledew:

“Being a gold medal winner at the LSC has had a significant impact on our sales. One of our business goals for the year was to gain more traction in the on-trade. Recognition from LSC has acted as a seal of approval in this respect as the competition is judged by some of the world’s leading figures from the hospitality sector. Not only this, judging is undertaken with the end consumer in mind, so you know the judges can genuinely see a space for your products.

Distillery owners Kate MacDonald and Jonny Ingledew:

“Often it is difficult to identify a tangible link between awards success and specific listings, however, I can point to several new partnerships as a direct result of our LSC medals. This includes a listing with a high-end UK-wide department store whose buyer was on the judging panel. This also includes the opening up of a new export market after we were approached by an importer who had seen coverage of our success.

“This is no coincidence. The LSC team did a superb job of promoting the competition and providing a platform for the medal winners. We have won top medals in other competitions and it was a flash in the pan, whereas LSC has sustained the coverage throughout the year. We really appreciate it – thank you!”

Case Study 2: MAMM Distillery’s

Located between the Drava River and the slopes of the Bilogora mountains of Croatia is the small town of Pitomača, where MAMM Distillery produces its award-winning Eudoxia quince brandy which picked up a gold medal in the 2023 London Spirits Competition.

Co-owner Martina, who runs the business with her husband, Peter, said of its success in the 2023 competition: “It has put the wind in our sails so we can progress and grow. It has also had a positive impact on our marketing.”

They were particularly pleased with the judges’ positive comments and feedback about their products which they felt recognised all their the hard work and dedication.

As for the 2024 awards, Martina said: “We are interested in participating again because we have progressed so far and would like the opportunity to present our distillery [to the world] for a second time.”

Case Study 3: Tamborine Mountain Distillery

The Tamborine Mountain Distillery in Queensland in Australia enjoyed huge success in the 2023 London Spirits Competition picking up the Best Brandy award in the overall competition for its Apricot Brandy – which received 96 points.

When asked what impact the award has had, Gordon Chalmers, head distiller and co-owner of Tamborine Mountain Distillery, said: “Only one word needed: fantastic!”

He added: “It is always rewarding to win any medal when competing against so many great and much bigger brands, but to win the Best Brandy at this year’s LSC event was absolutely brilliant.”

Founded in Tamborine Mountain, Queensland, Australia, in 1993, the company is now the third oldest distillery in the state.

“This year’s event was a big news event both for our loyal customers but also for our local community,” said Chalmers.

The expansion into overseas markets has been supported by entering international drinks competitions, including the London Spirits Competition, which it has supported for a number of years.

“As Australia’s most internationally awarded distillery this century, with nearly 400 awards, we enter quite a few competitions each year as we develop new drinks. We have very strong social media following and use multiple platforms to announce all our big events and news.”

It is already pinning its hopes on next year’s event by entering eight products into the London Spirits Competition 2024.

Case Study 4: Headlands Distilling Co

Winning gold medals at the London Spirits Competition has proven to be a powerful mechanism to attract international buyers to Australia’s Headlands Distilling Company and its products, says director, Thomas Simmnadis. It demonstrates, he says, where its products rank in terms of quality, value and packaging.

It has looked to promote its success in the awards through through online and print media campaigns.

Thomas Simnadis, director of Headlands Distilling Co says: The London Spirits Competition provided us with an independent evaluation of our products and gave us invaluable feedback including the judges’ tasting notes. We were happy with the individualised feedback and care taken by the organisers to ensure products arrived on time and were given the attention they deserve. We will definitely enter again in 2024.”

He adds: “With the increase in international food and spirits awards it can be unclear what the worth of a gold medal is. The London Spirits Competition is an exception, with buyers holding such an award in the highest esteem. This reflects the inherent value of winning gold medals at the London Spirits Competition, which has helped propel us forward as we grow Headlands both locally in Australia and further afield in overseas markets.

2024 London Wine, Beer and Spirits Competitions: Early Bird Pricing

Winning a medial in either the London Wine, Beer or Spirts Competition is a validation of quality, enhances marketability, and contributes significantly to a brand’s credibility, visibility, and potential for commercial success in the competitive drinks industry.

Brands can enter the three separate competitions by December 20 and take advantage of early bird pricing.

Find out more and enter London Wine Competition here.

Find our more and enter London Spirits Competition here.

Find out more and enter London Beer Competition here.