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    Key people

    Justine McGovern
    Damien Jackman
    Trade Directors

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    California Wine Institute

    Founded in 1934, the California Wine Institute unites the collective strength of over 1,000 wine producers across the Golden State to ensure the best possible environment for producing and enjoying wine. We also represent our members in helping to promote and sell California wine across the globe, including in the very important markets of the United Kingdom and Ireland, where we work closely with importers, press and retailers to ensure a wide array of outstanding California wine is available to the British consumer.

    The UK operations are managed by Damien Jackman and Justine McGovern.

    The California Wine Institute’s two UK directors: Damien Jackman and Justine McGovern
    • Develop an annual marketing program in the UK
    • Assist UK importers of California wine with market support programs
    • Present market information to California Wine Institute export members
    • Assist California wineries with market entry
    • Assist importers and retail trade with finding suitable California wine.

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