Head of International Markets
Austria’s wines are now highly prized both by wine experts and wine lovers all around the world. As artisanal products crafted by winemakers with a special link to their land, they consistently demonstrate their potential at international blind tastings. There is a distinctive tension common to all these wines which should be emphasised, based on seven factors.
The Climate – The tension of opposites
Austria’s special geographic setting is the most important factor for the exceptional quality of its wines. Read more
The Land – Beautiful Landscapes, Demanding Soils
Austria is a relaxed country with an unmatched quality of life. This is one of the key reasons why Austria has become a globally-renowned tourism destination. Read more
The Grapes – Domestic as well as international
Internationally successful varieties such as Riesling, Sauvignon Blanc, Gelber Muskateller (Muscat Blanc à Petits Grains), Weissburgunder (Pinot Blanc), Chardonnay, Pinot Noir, Merlot and Cabernet all ripen in particular regions and sites in Austria, producing great wines in their own right, with finesse and regional typicity. Read more
The Culture – Great Tradition meets wild rookies
For over two millennia, wine has been a part of Austrian culture. Roman cellars, mediaeval villages, baroque monasteries and castles are all part of the typical landscape of our wine-growing regions. Read more
Nature – Performance with awareness
Austrians love nature and as a result they treat it with the greatest of respect. Environmental protection, water purity, healthy and GMO-free food, biodiversity, energy and materials efficiency are all treated with the highest priority. Read more
Value for money – High Quality, Fair Prices
Family farms dominate the Austrian winemaking scene, which is why the focus is not on mass production. Read more
The Taste – Ideal Match, from Schnitzel to Sushi
Austrian wines have a compact body and climate-driven freshness which makes them an excellent match for an exceptionally varied range of cooking styles and cuisines: from Central Europe to the Mediterranean and beyond to Asian foods, and from ethnic food to fusion. Read more
Wine Growing Regions
Due to more favourable climatic conditions most winegrowing regions are located in the eastern part of the country. You will however find winegrowing to a smaller extent all over the rest of Austria as well.
The federal states of Niederösterreich (28,145 ha), Burgenland (13,100 ha) and Steiermark (4,633 ha) are defined as distinct wine regions, there are also 17 other wine regions, including Wien (637 ha) and the area Bergland with five winegrowing regions (Kärnten, Oberösterreich, Salzburg, Tirol, Vorarlberg).
Austria has outstanding wine regions, wineries – and internationally acclaimed wines. Where “Austria” is written on the outside, Austria must be inside, too; only this can guarantee the top image of Austrian products in the future and around the world. Read more
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