No matter how established your wine region is, every year is a battle not just to make the wines, but to then have your share of voice to sell them. For a region like Luberon, nestled in between the powerhouses of the Rhône to the north and Provence to the south, it can be hard to get the attention it deserves in France, never mind the UK. That was the challenge Wines of Luberon came to The Buyer with and, in particular, its desire to showcase its wines in an innovative and memorable way amongst key buyers, wine importers, merchants and sommeliers. It was proposed we did that by giving buyers the opportunity to taste, talk and discuss a wide number of Luberon wines together. But not just around one roundtable. But three of them. In different restaurants. Each with their own cuisine and food styles and flavours that would allow Luberon and its wines to show how they perform against a myriad of textures, spices, herbs and ingredients. Here is what the buyers discovered and got up to on The Buyer Luberon Restaurant Tour. Download the full PDF report below.