B Corp brands and businesses are gaining more recognition – and shelf space – as the movement moves into the mainstream. And, while some might question if it’s a passing fad, record numbers of companies are signing up. But what is a B Corp company and what are the steps you have to take to become one? What level of investment is needed both financially and from a resource point of view to switch your business model to B Corp status? Rosie Davenport, founder of sustainability and communication consultancy Impact Focus is well placed to know as she is also a trained B Leader, helping companies through the B Corp journey. Here she talks to retailers and wineries about why they are embracing the global non-profit organisation and how it’s transformed their businesses.