Winemakers, producers, importers, retailers and restaurateurs have all had to step out from behind the curtain during Covid-19 to take their turn to go online, turn on Zoom or go live on Instagram in order to be able to keep telling their stories during lockdown. But none have been quite so prolific as Katie Jones who has created her own version of a breakfast TV show with her daily walks through the small plots of land that make up Domaine Jones in the heart of the Languedoc – taking a loyal and growing community of trade customers and consumers with her. Here she talks to Richard Siddle, in the latest video interview on The Buyer, about why and how she has turned so much to social media during the crisis, and how it is now going to be very much part of how she does business post lockdown too. In so doing she has also shown the way forward for other producers and drinks businesses to use social media, and Instagram Live in particular. Which makes her a very worthy second recipient of The Buyer’s ‘Raise a Glass To’ award to highlight people who have gone way beyond the norm during Covid-19…here’s her story.