• Armand de Brignac: Yes we know the hype… but is it any good?

    Much has been written about Armand de Brignac, how much money each bottle costs, its ‘mysteriously’ quick arrival on the scene, its provenance and the hip-hop connection. It is almost as if there wasn’t quality winemaking on show here. We met up with Armand de Brignac’s winemaker Emilien Boutillat to ask him what the company makes of all this, what they are doing for the on-trade in the UK, to taste an entire range and ask ourselves…. is it any good?

    Much has been written about Armand de Brignac, how much money each bottle costs, its ‘mysteriously’ quick arrival on the scene, its provenance and the hip-hop connection. It is almost as if there wasn’t quality winemaking on show here. We met up with Armand de Brignac’s winemaker Emilien Boutillat to ask him what the company makes of all this, what they are doing for the on-trade in the UK, to taste an entire range and ask ourselves…. is it any good?

    mm By January 13, 2017

    A range tasting of Cattier’s Armand de Brignac that includes the second Blanc de Noirs release and a quite extraordinary Demi-Sec.

    If it was the intention of the Cattier family to position Armand de Brignac as a Champagne of Grand Cru standing, then all of the commentators who have written about it, questioned it, hypothesised about it and done everything but actually taste it, will have done half the job for them.

    Not in living memory has a new Champagne courted such controversy. Or indeed created such a mystery – so much so that I haven’t met anyone who wasn’t curious to try some.

    There are some good articles already written out there about how the hip-hop community turned its back on Cristal and how it embraced Armand de Brignac, with the end result being Jay-Z buying the company two years ago, Victor Kiam-style.

    There’s some other pieces that see this as some sort of conspiracy. An Area 51, if you will, just off the D26.

    That’s all well and good but how is the range expanding, what’s Cattier’s relationship with the on-trade and basically… is it any good?

    So we met up with winemaker Emilien Boutillat

    Boutillat is a winemaker who has worked at such varied wineries as Château Margaux, Les Vignobles Foncalieu and, abroad at La Motte in South Africa, Mud House in New Zealand, Peter Michael in California and Viu Manent in Chile.

    Armand de Brignac
    Emilien Boutillat, winemaker of Armand de Brignac, tasting at 67 Pall Mall, London

    As such he brings an international perspective to the Armand de Brignac winemaking team that is led by Jean-Jaques and Alexandre Cattier.

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    Our tasting is part of a charm offensive on the UK because, aside from their top export market of the US, the UK is strong and getting stronger as a market, particularly with the on-trade.

    At the launch of Armand de Brignac’s Blanc de Noirs a year or so ago, the Cattiers were careful to invite top sommeliers and position it as a food wine. For the second release, which they are calling Assemblage Two or A2, aside from consumer tastings, Boutillat has overseen three sessions with sommeliers at top London hotels.

    “Some sommeliers get put off by the packaging I know but most of them are very pleased with what they have found at the end,” says Boutillat.

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    “These tastings have been an opportunity for us to tell them what we are doing and for them to see what’s in the bottle.”

    And, for Boutillat, the proof is in the pudding.

    “In a recent critics blind tasting, remember, the first Blanc de Noirs was rated as the number one in the world… we are very sure about what we are doing.”

    “We are not making something to fit clients. We are interested in making something that is unique. So, for example, with the Blanc de Noirs we won’t necessarily do one every year.”

    So does Boutillat think that the ‘bling’ quality of the packaging and projects like the 30 litre Midas format – which you can pick up for a mere £43,500 filled with Gold Brut – detracts from the winemaking?

    Armand de Brignac
    The entire range of Armand de Brignac with the new Demi-Sec far right

    “Look, we are proud of the packaging, we are a new brand and if you want to be tasted then you have to do something to be seen, so that people notice it.”

    “As for the Midas, it is unique, it has never been done before. At first it was at the request of a client and it was exciting to try and find a way to make a bottle this size and keep the pressure. So I think it is very much about the winemaking but also about being modern at the same time.”

    Given the relatively modest output – 60-70,000 bottles of Gold, 10,000 of Blanc de Blancs, 2,333 of Blanc de Noirs, and roughly 3,000 of the Demi-Sec – Boutillat and his team can concentrate on finessing the winemaking, a style that only uses tête de cuvée and a distinctive trio-multi-vintage blend approach to give the wine complexity and added nuance.

    “We are not doing anything tricky – it is about getting the truth of the terroir into the bottles,” Boutillat says.

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    It’s not me is it?! The Gold Brut has this amazing gold colour. Rosé on the right (obviously!)

    And so to the wines themselves

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    Gold Brut

    A blend of Pinot Noir (40%), Chardonnay (40%) and Pinot Meunier (20%)

    Multi vintages: 2009, 2010, 2012

    The company’s flagship wine, this has a delightful gold colour in the glass. The aromatics are quite forceful – nuts, honey and rich fruit – the mousse is full too and the palate is very citrusy, with a hint of yeast and sherbet on the dry finish. It’s clean and precise but not quite my style, it feels too youthful and punchy. I’d like to come back to this in a year or two.

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    Rosé

    A blend of Pinot Noir (50%), Pinot Meunier (40%) and Chardonnay (10%)

    Multi vintages: 2009, 2010, 2012

    Again a wonderful colour – this time pale pink – with red fruits on the nose, a bit of savoury, pastry and darker fruits on the palate. This would be great as a food wine, paired with fish, veal or wild duck and is good as an aperitif. It didn’t blow me away but its numerous accolades shows that there is clearly a lot of fans and a presumably strong market for a pink Champagne of this quality.

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    Blanc de Blancs

    100% Chardonnay

    Multi vintages: 2009, 2010, 2012

    A refined nose this with notes of pear, apricot and grapes. The palate has tremendous freshness and a good line of acidity, although the overall mouthfeel is generous, round and elegant at the same time. There is a mixture of flavours from exotic fruits, gooseberry and a hint of pudding spice. The acidity is nicely balanced, there is a fine texture and a terrific clarity to the wine.

    This is a Blanc de Blancs of the highest order and my second favourite wine of the tasting.

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    Blanc de Noirs Assemblage Two (A2)

    100% Pinot Noir

    Multi vintages: 2008, 2009, 2010

    I liked this a lot and felt it was a step up from the first release, although I didn’t taste them side by side. On the nose there is a real minty edge with fresh pine and a hint of eucalyptus in there. On the palate it is fresh and delicate with a nice creamy mouthfeel, some more peppermint and a pleasingly taut minerality.

    The abbreviation A2 (that seems to echo Dom Perignon’s P2) is uneccessary I think and possibly detracts from what is a first class wine.

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    Demi-Sec

    A blend of Pinot Noir (40%), Chardonnay (40%) and Pinot Meunier (20%)

    Multi vintages: 2006, 2007, 2008

    This is a new addition to the range and, to me, was the wine of the tasting.

    I am a big fan of quality Demi-Sec (Nyetimber, Billecart Salmon) but this is a big step up from anything I’ve tasted before in his category.

    On the nose it is complex with brioche, cooked fruit and grapefruit, on the palate the balance is perfectly poised with candied fruit, flowers and honey. There is a long finish.

    I know it is sadly not the most popular category and can be a hard sell but this is superb wine make no mistake – the integration of the sugar in particular, the mouthfeel and tight mousse is quite extraordinary.

    So, coming back to the elephant in the room, is it worth the money? (£250-£675 RRP)

    Like all fine wine, if you have the money, and you can discern the difference between it and other wines of lesser standing and cheaper price tags… and that difference is worth the difference in price to you. Then it is worth the money.

    1. Reply

      Can anyone help please? Even after 20 years living in Champagne I still haven’t met anyone who can tell me precisely what ‘Tete de Cuvée’ is. It sounds impressive but it seems to mean different things to different people. Is it the same as ‘Coeur de Cuvée’, another phrase that crops up repeatedly? Exactly how many litres are there in the Tête de Cuvée and at what point in the pressing is this juice extracted? I presume that it is taken before the first ‘retrousse’ but that leaves a large margin for interpretation and this is a claim that anyone can make and many others than Armand de Brignac do just that. In my opinion, in the absence of a precise defintion, Tête de Cuvée is an expression that is not very helpful and to which not a great deal of importance should be given

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