Every wine producer knows they should listen to their customer. It’s a no-brainer. Yet there continues to be a gap between the intention of listening to consumers, and the actual execution of it. Cathy Huyghe, chief executive of Enolytics, explains why it doesn’t have to be that way, with the help of consumer-centric Big Data. In this case study about its work with Tenuta Luce, part of the Marchesi de Frescobaldi estates, Huyghe shows the potential of data-driven business intelligence.
The wine expert’s life isn’t all wine and roses, well, it is largely all wine to be fair. But tasting raw, unfinished wine samples can be tough. Chris Wilson takes us through a fascinating tasting with Ramón Bilbao winemaker Rodolfo Bastida, who had deconstructed his Rioja blend to show what effect altitude has on each specific plot of vines and why it is important to the future of his wines.
Hot on the heels of this year’s record-breaking Hospices de Beaune auction, Victor Smart travels to Burgundy to find out how upwards spiralling prices are affecting winemakers who are not one of the ‘blue chip’ producers. Thierry Budin, managing director of CA Grands Crus shows Victor around one of its properties Château de Santenay and explains what they are doing to keep abreast of changes in Burgundy.
It’s not just Italy that has a claim over Prosecco, but it has also quietly been made by a growing number of producers in Australia. But now those Prosecco growers are under threat as Italian authorities could use their ongoing naming dispute as a bargaining chip in the EU’s free trade negotiations with Australia. Here Nik Darlington, of Red Squirrel Wine, makes the case that Aussie Prosecco can be a healthy partner to the Italian original – and how it could even be its saviour.
Outside of the natural wine debate is there a more contentious issue than the one that surrounds the type of closure you have in your bottle of wine? To assess what leading on-trade buyers and sommeliers now think about closures we teamed up with Vinventions, one of the biggest suppliers of all types of closure from cork to screwcap, to make the issue of closures the latest topic in our Buyer Debate series.
Every wine as soon as it is made puts its self up for judgement. Be it the end consumer who wants to drink it with their dinner, or the trade buyers and wine critics looking to score, assess and adjudicate on whether it is suitable for listing in the first place. But nothing ventured, nothing gained and Castelnau Wine Agencies was happy to put its range of wines from producers all over the world up to the test in our latest Buyer’s Case project with leading on-trade buyers and influencers in the trade.
The Buyer has been set up to help drinks producers and leading on-trade buyers better understand their needs and where possible work closer together. This is best demonstrated by The Buyer’s Case initiative where we link up with a wine producer or importer and ask leading buyers to taste, assess and offer professional feedback on their wines. Here we turn to the Languedoc-Roussillon and present wines from leading producer, Cave de Vignerons de Saint-Chinian to leading on-trade decision makers.
France might be the best selling country in the UK on-trade, but that does not mean it could not sell. To help better understand the opportunities and challenges facing French wine in the premium on-trade, The Buyer linked up with Les Vignobles Foncalieu and leading buyers from the different types of operator, including high end restaurants, independent wine merchants and national wholesalers all working the French category in the north west of the country.
New Zealand’s enormous success in the UK off-trade, where its Sauvignon Blanc has created a category of its own, has not always been reflected in how many of its wines are on premium on-trade wine lists. The Buyer teamed up with Villa Maria, and its UK partners, Hatch Mansfield, to ask a panel of leading UK buyers to set out the challenges and opportunities for New Zealand in the premium on-trade
The Buyer’s Case is a new initiative that gives producers the chance to show specific drinks to key buyers in target channels of the on-trade. For our first Buyer’s Case we teamed up with Les Vignerons Foncalieu and selected key buyers in its main distribution areas in the UK on-trade to show their wines. Here are the results.
The Buyer teamed up with Virginia Wine and some of its key producers to help them better understand the needs of the UK premium on-trade and how buyers might relate to their wines with both a business roundtable debate with key players and a study tour of leading London restaurants, wine bars and merchants to see the kind of offers they have and where their wines might fit in.