The wine industry is well blessed with leading, influential personalities from all parts of the trade, but few, if any, are as respected, admired or as decorated at Gerard Basset. Apologies Gerard for not following your name with the usual list of qualifications, but they need a drum roll all of their own, for Basset is unique in being able to have MW, MS, MBA and even an OBE after his name. As he celebrates, literally today, 10 years since he has his wife, Nina, opened Hotel TerraVina, Richard Siddle sits down with him to talk everything from St Etienne FC, Sven Goran Eriksson, to mentoring the next generation of world leading sommeliers.
If you take a look through any Top 100 lists for the best TV adverts of all time then drinks brands would take more than fair share. But the challenge to find new and exciting ways to engage with consumers gets tougher ever year as there are more ways to communicate. Here’s our final pick of the Top 10 Drinks adverts we believe are doing more than most to rise to those challenges.
Winemaker Hans Vinding-Diers rightfully got noticed for the Pinot Noir he made in Patagonia at Bodega Chacra and he is now gaining even more respect for the pure, classy Malbecs he is making at Bodega Noemia, the flagship wine of which comes from pre-phylloxera 85 year-old vines, and is getting all the critics excited including Peter Dean.
The jury might be well and truly out on how well the wine industry is marketing itself to consumers, but there are plenty of examples of how well other sectors of the drinks industry are doing. Here The Buyer picks out the Top 10 Drinks Adverts so far this year that we think are really succeeding in catching the fickle attention of their target audiences starting with our first five choices.
Outside of the natural wine debate is there a more contentious issue than the one that surrounds the type of closure you have in your bottle of wine? To assess what leading on-trade buyers and sommeliers now think about closures we teamed up with Vinventions, one of the biggest suppliers of all types of closure from cork to screwcap, to make the issue of closures the latest topic in our Buyer Debate series.
The Buyer has been set up to help drinks producers and leading on-trade buyers better understand their needs and where possible work closer together. This is best demonstrated by The Buyer’s Case initiative where we link up with a wine producer or importer and ask leading buyers to taste, assess and offer professional feedback on their wines. Here we turn to the Languedoc-Roussillon and present wines from leading producer, Cave de Vignerons de Saint-Chinian to leading on-trade decision makers.
France might be the best selling country in the UK on-trade, but that does not mean it could not sell. To help better understand the opportunities and challenges facing French wine in the premium on-trade, The Buyer linked up with Les Vignobles Foncalieu and leading buyers from the different types of operator, including high end restaurants, independent wine merchants and national wholesalers all working the French category in the north west of the country.
New Zealand’s enormous success in the UK off-trade, where its Sauvignon Blanc has created a category of its own, has not always been reflected in how many of its wines are on premium on-trade wine lists. The Buyer teamed up with Villa Maria, and its UK partners, Hatch Mansfield, to ask a panel of leading UK buyers to set out the challenges and opportunities for New Zealand in the premium on-trade
The Buyer’s Case is a new initiative that gives producers the chance to show specific drinks to key buyers in target channels of the on-trade. For our first Buyer’s Case we teamed up with Les Vignerons Foncalieu and selected key buyers in its main distribution areas in the UK on-trade to show their wines. Here are the results.
The Buyer teamed up with Virginia Wine and some of its key producers to help them better understand the needs of the UK premium on-trade and how buyers might relate to their wines with both a business roundtable debate with key players and a study tour of leading London restaurants, wine bars and merchants to see the kind of offers they have and where their wines might fit in.