South African producers launch first not-for-profit DTC platform

The outbreak of Covid-19 has hit the drinks and wine industry the world over. None more so than in South Africa which is again going through a national lockdown of all domestic wine sales with potentially a devastating impact on the country’s wine network. It has also made wine businesses think and act differently, particularly with the boom in online sales. In keeping with that new spirit of innovation, creativity and collaboration, three South African wine producers – Bruce Jack of Bruce Jack Wines, Ross Sleet of Rascallion Wine and De Villiers Graaff of De Grendel wines – have come together to launch a new, and potentially unique direct to consumer concept for the wine industry. Together they have set up a non-for-profit platform called Mind Map Wine Company that they are launching in the UK to act not as a competitor to their usual retail and on-trade channels to market, but to be an active partner to them, helping to raise the awareness of their brands and connect directly and with consumers. They hope to sign up more like-minded producers from around the world to join them in the months ahead. In our latest The Buyer video interview Richard Siddle caught up with Bruce Jack and Ross Sleet to talk through the new DTC platform, but also assess the current state and impact of the South African domestic wine lockdown.