It’s not just supermarkets that have the challenge of bringing their wall of wine more to life for consumers to understand and better engage with. It’s as much a challenge for major pub groups like All Bar One and all the other fascias in the Mitchells & Butlers pub and bar group. Alistair Morrell talks to Lydia Worsey about how the group is looking at new ways to promote and push wines, starting with its flagship wine outlet, All Bar One.
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