When the London Wine Competition launched in 2017 it was the first global event of its kind to not just judge the wines on their quality, but also how much they cost, and what they looked like. It was soon followed by similar events to cover beers and spirits to create a full drinks awards programme. Here’s details on how to enter the separate competitions for this year and the added benefits for doing so with publicity, partnerships and coverage at major trade fairs in Europe and the US.
If you are supplying beers, wines or spirits to the on and off-trades then here’s why the separate London Competitions – with closing date for entries on January 31 – could be a new marketing opportunity for your brands, products and suppliers in key markets around the world.
With so many global drinks competitions it can be hard to determine which ones to enter. Which ones are going to have the most impact both within the drinks industry and the end consumer you want to buy your products?
That is why the three London Competitions – the London Wine Competition, The London Spirits Competition and the London Beer Competition – have been introduced. To give the suppliers, brand owners and producers entering the chance to shine a bright spotlight on the wines, beers and spirits they are hoping to sell.
Quality, price, packaging and design
An opportunity for their brands to shine in three key areas:
- the quality of the product.
- their price and value for money.
- the design and packaging and what they look like.
The points scored when judging the three competitions are divided to ensure the right weighting is given to each of the three key criteria of quality, price and design. It is broken down as such.
- Quality Score: marked out of 50
- Value Score: marked out of 25
- Packaging/Design Score: marked out of 25
Gold: you need to score 90 or over.
Silver: a score between 76-89.
Bronze: a score between 65-75.
The winners in the separate Beers, Wines and Spirits competitions can now look forward to added publicity in key markets around the world thanks to new partnerships that the event organisers, The Beverage Trade Network, has been able to secure.
ProWein: From 2021 a selection of the medal winners in the 2020 awards will be exhibited at a special area at the global ProWein trade fair.
IBWSS: Medal winners will also be presented to the trade at the International Bulk Wine & Spirits Shows taking place in 2021, including London on March 17-18.
The United States
The following publications will be supporting and publishing the results from the three competitions.
Time to Enter
The closing date for all three competitions is January 31 with judging taking place in London on March 24 and winners announced on April 30. To enter the different awards click on the link below.