Judy Kendrick: steps producers can take to get on-trade listing

Judy Kendrick knows what it takes to get a producer’s wine on to a restaurant list. For in her role as the architect of the Wines Unearthed initiative she gives producers without any distribution in the UK a low cost route to entry, with a dedicated fixture at next week’s London Wine Fair. Ahead of the show, on Monday, she is hosting a special conference giving producers vital practical steps on how to get picked up and listed. Here she gives her advice on finding a footing the UK on-trade.