Alistair Morrell: why being special for something is key in business

As our headlines are dominated by the trials, tribulations, mergers and acquisitions amongst the largest businesses in the drinks industry, there is a whole new sector quietly emerging that could well be the successful trading model of the future. Alistair Morrell looks at the rise of the specialist wine importer and why being unique and different is going to be the key in the future rather than big and for everyone.