Sparkling wine sales in the off-trade may currently be nearly double those in the on-trade, but it is in bars, restaurants and pubs where the new demand and growth for sparkling wine is coming from.
New figures from the Wine and Spirit Trade Association show that the rate of growth in the on-trade for sparkling wine in the on-trade is double that in the off-trade in the last year.
The combined sales are now over £1billion for the first time in the last 12 months to £1.05bn.
That breaks down as a 22% rise in off-trade sales to £709m, while sales in the bars and restaurants have soared by 44% to £348m.
In the last 12 weeks alone, sales have gone up by 49% in the on-trade to £98m compared to only 20% in the off-trade to £229m.
In volume terms, sales have shot up in the on-trade by 49% in the past year to 100,000hl, and 53% in the last 12 weeks of this period to 29,000hl.
In pubs alone, sales have increased by 270% since 2011, a value of £95m.
The Wine and Spirit Trade Association predicts that at the current rate of growth, sparkling wine sales volumes will reach the 800,000 hl mark by the end of the year – twice as much as in 2012. And by 2020 sales could feasibly reach 1 billion hl.
“Sparkling wine has once again experienced excellent growth, which is fantastic news for our expanding English wine industry,” said the WSTA’s chief executive Miles Beale.