The clock is well and truly ticking for anyone looking to enter their wines into the inaugural London Wine Competition which closes its doors for entries on February 22. The London Wine Competition is a new competition where the focus is on the drinkability, and likeability of the wine by the end consumer and is based on what the wines tastes like, what it looks like and how quaffable it. The awards will be judged by some of the UK’s leading sommeliers and on-trade wine buyers.
There are many ways to assess a wine, from the scientific analysis that takes place at a winery, through to the systematic approach to wine tasting taught by the Wine & Spirit Education Trust. But for the organisers behind the first London Wine Competition it is ultimately about judging wines on how drinkable they are.
The London Wine Competition has been launched to identify and reward those brands and products that the organisers say “consumers actually want to buy, rather than simply recognise good quality wines for their winemaking ability alone”.
It is how marketable and consumer focused the wines are that will determine how well they do, not just the quality and skill of the winemaking.
That is why the organisers of the London Wine Competition believe they have a different approach to wine awards – to create winners that consumers, the wine buying public can relate to. Based on three judging criteria:
1. Their drinkability.
2. Their value for money.
3. What they look like.
You can read more about how the competition works here. Entrants must send three bottles for each entry to the LWC warehouse to arrive on or before February 28.
The wines will then be judged by a leading panel of wine buyers that each have current direct commercial buying responsibility.
Wines will be awarded a Gold, Silver or Bronze award based on the number of points they get for each criteria in the judging competition. Hence a good quality wine with a poor label will be judged down, compared to a quality wine and commercially focused wine label.
This impressive list includes leading, award winning sommeliers, chefs, wine merchants, importers and distributors who are judging and buying wine based on their commercial criteria.
- Mathias Camilleri MS, head sommelier, The Five Fields
- Anna Botting, head sommelier, Murano (pictured above)
- Stefano Pasqual, head sommelier, Gordon Ramsay
- Piotr Pietras, head sommelier, 85 Sommelier
- Clement Robert MS, head sommelier, 28-50 restaurant group
- Michael Raebel, head sommelier, Rosewood Hotel
- Julien Sarrasin, head sommelier, Club Gascon
- Greg Sherwood MW, Handford Wines
- David Vareille, head sommelier, The Arts Club
- Tom Hunt, Hawsmoor
- Tom Gilbey MW, The Vintner
- Tim Hanni MW, wine consultant
- Here is the full list of judges.
Link to Entering Online – http://bit.ly/2EMlKfd.
Link to Download Entry Form Directly – http://bit.ly/2oaibVI.
You can also send the entry form directly to firstname.lastname@example.org for a quick enrolment in the competition.
The competition is organised by Beverage Trade Network, an American wine networking and services company. It is part of a new wider London drinks awards initiative that also includes the London Spirits Competition and the London Beer Competition that looks to reward and highlight market driven spirit and beer brands.