As the mindset across the on-trade and hospitality sectors changes from bunker and survival mode, to recovery and potential re-launch it’s even more important that bars, pub groups and restaurant operators are up to speed with the latest insights, trends and consumer research during the Covid-19 lockdown. That’s why The Buyer has teamed up with on-trade drinks analysts, CGA, to provide a new monthly, free Wine Trade Bulletin to help you keep on top of the situation.
CGA-The Buyer Wine Trade Bulletin May 2020: Your monthly guide to the key trends and consumer insights affecting the drinks and hospitality sectors
This month’s CGA and The Buyer’s Wine Trade Bulletin covers all the key trends and consumer insights covering how the on-trade is looking to recover and re-open, and what changes there have been in consumer behaviour during lockdown and what we can expect in the future.
The Bulletin includes:
- Exclusive insight, commentary, advice and expertise on how businesses are responding to the crisis and the potential impact on the future of the on-trade.
- Detailed analysis of the latest CGA consumer research, tracking changes to their attitudes and behaviour towards buying wine now and in the future.
- Highlights from The Buyer’s rolling Covid-19 Live Hub with key comments from our industry leaders on how they are reacting and changing their business strategy to keep on top of what is still such a fast changing situation.
- Personal commentary from Mark Newton, CGA wine category expert and Richard Siddle, editor-in-chief of The Buyer.
Key findings from CGA’s May research:
- Wine drinkers look likely to be at the head of the queue when Britain’s pubs, bars and restaurants eventually reopen, but they may be met with less choice.
- Wine consumers are more likely to return to eating and drinking out than the average British consumer, and they are also more likely to spend more when they do.
- 75% of wine drinkers say they will be comfortable going back to pubs, with 82% comfortable with a return to restaurants – figures that are respectively 4 percentage points and 3 percentage points above the norm.
- 63% expect to spend the same as before, 2.2pp above the norm, with 20% expecting to spend less, which is 2.5pp below the norm, and 17% saying they will spend more.
- They will expect to see physical distancing enforced with 42% keen to contactless payment and ordering systems in place.
- But wine drinkers may be disappointed to find that one in seven pub, bar and restaurant bosses plan to cut their wine ranges post-lockdown.
- Nearly 30% of operators will cut back drinks lists to just core items of which 37% are drinks led businesses, and 37% have less than 10 sites and 47% are within the M25.
“ Innovative and flexible solutions will be key to keeping wine drinkers happy and prove to be a challenge for some, but an opportunity for others,” says Mark Newton, senior wine category development manager at CGA.
In two parts
The CGA-Buyer Wine Trade Bulletin comes in two parts. A full, more comprehensive and detailed bulletin will be automatically distributed on a regular basis to all current CGA wine clients and subscribers to the regular CGA/The Buyer reports on different aspects of wine drinking trends in the on-trade
A free, shorter, summary is available for free here.
To learn how to become a paid subscriber to the CGA-The Buyer Wine Insight Report series for 2020 – and gain access to the full version of the regular bulletin and additional detailed analysis – please contact Mark Newton, senior wine category development manager at CGA on firstname.lastname@example.org
If you have any questions regarding the bulletin please contact Mark Newton or Richard Siddle, co-founder & editor-in-chief of The Buyer at email@example.com .