• The Buyer mini review: The Brackenbury Wine Rooms

    Here in her series of tight, snap shot reviews of key wine bars and restaurants, Jenny Mackenzie, shines the light on The Brackenbury Wine Rooms, part of Thor Gudmundsson and Richard Okroj’s The Wine Rooms mini chain of wine bars in west London.

    Here in her series of tight, snap shot reviews of key wine bars and restaurants, Jenny Mackenzie, shines the light on The Brackenbury Wine Rooms, part of Thor Gudmundsson and Richard Okroj’s The Wine Rooms mini chain of wine bars in west London.

    By July 1, 2016

    A recommendation for your list of London’s Best Wine Bars: The Brackenbury Wine Rooms

     

    Background

    Third in a stable of three (so far), The Brackenbury Wine Rooms is perfectly placed in an attractive parade in Brackenbury Village, Hammersmith. A spacious premises with pavement tables for people watching, there is a relaxed bar, a restaurant and a cave – functioning as daytime deli and wine shop / evening private dining / wine events room with tastings.

     

    Owners, key staff and service

     

    Thor Gudmundsson and Richard Okroj, owners of The Wine Rooms
    Thor Gudmundsson and Richard Okroj, owners of The Wine Rooms

    Local resident Thor Gudmundsson and Richard Okroj are the owners. Staff are relaxed and knowledgeable, following the current trend for less formality in service. A well established model in wine bars is the ‘self service’ use of card-operated Enomatic fridges with 40 wines ‘by the glass’, encouraging customers’ self exploration. (You can read a longer profile of The Wine Rooms concept here on The Buyer).

    Buyer wine picks and best sellers

    Sancerre rosé at £8 / 125ml is a banker on any ‘by the glass’ list, this one Delaporte from the Loire, a region of good value.

    Wines are listed by type eg ‘Burgundian’ and ‘Heavyweights’ rather than country – an enlightened approach. So called ‘natural’ wines have a category ‘Leftfield, Skin Contact and Orange’ so wine explorers and geeks should be happy.

    Best sellers change weekly as the range does. Another great value white Picpoul “has been doing well recently”. Ballon, ROT is the groups’ own label wine, a southern Rhone red at £5 / 125ml, £27 per bottle (bar price).

    Food

    On-trend, Mediterranean holiday fusion themed bar plates starting at £3 for Sicilian green olives. Pimientos del padron are £5 and tempura courgette chips with aioli £4. The restaurant area has tick-box go-to dishes such as onglet steak and chips at £16. All menu items have wine ‘by the glass’ suggestions.

    Customers

    Sophisticated, middle class of all ages plus happy sprinkling of random wine lovers. Dogs and children on a school night.

     

    USP

    Overheard conversation: “Local old pubs are toast basically. Wouldn’t everyone rather drink wine somewhere nice like this?’ In a nutshell, Wine Rooms has cracked it.”

    Contact

    Website: Wine Rooms 

    Address: 111-115 Hammersmith Grove, London W6 0NQ

    Social Media: @Wine_Rooms Facebook 

     

     

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