New Zealand’s enormous success in the UK off-trade, where its Sauvignon Blanc has created a category of its own, has not always been reflected in how many of its wines are on premium on-trade wine lists. The Buyer teamed up with Villa Maria, and its UK partners, Hatch Mansfield, to ask a panel of leading UK buyers to set out the challenges and opportunities for New Zealand in the premium on-trade
The Buyer’s Case is a new initiative that gives producers the chance to show specific drinks to key buyers in target channels of the on-trade. For our first Buyer’s Case we teamed up with Les Vignerons Foncalieu and selected key buyers in its main distribution areas in the UK on-trade to show their wines. Here are the results.
The Buyer teamed up with Virginia Wine and some of its key producers to help them better understand the needs of the UK premium on-trade and how buyers might relate to their wines with both a business roundtable debate with key players and a study tour of leading London restaurants, wine bars and merchants to see the kind of offers they have and where their wines might fit in.
The Buyer linked up with Wines of Virginia last week to hold our first business roundtable with leading figures from across the UK premium on-trade as it looked to introduce not only its wines to key potential buyers, but to help them assess the best routes to market for their wines.