If you want to be taken seriously as a premium spirit brand then you have to be listed in all the key style bars in the country, that’s when you know you have a critical mass to take to the next stage. It’s so much harder in wine as there are simply too many alternatives in your category to choose from. But for English sparkling wine, which very much wants to play in those premium circles, being listed in all the right bars and restaurants is now very much a given, but few outlets take English wine quite as seriously as the Coral Room at the Bloomsbury hotel which, as Helen Arnold discovers, claims to have one of the largest – if not the largest – selection in the country, both by the glass and the bottle.
