The World Bulk Wine Exhibition is all about business – and proudly so. This is arguably the most commercial, and to the point trade event in the world, where there is little or no time for small talk with producers and buyers alike keen to get down to the business of selling and buying wine. It’s also home of the International Bulk Wine Competition and a great opportunity for producers to have their wines independently judged and presented as key wines to buy at the show. Here’s how you can enter this year’s competition.
The International Bulk Wine Competition is used by buyers to assess and determine who are the best suppliers of bulk wine in key markets around the world. You can enter this year’s competition here.
In the deeply competitive world of bulk wine, where a couple of cents here and there can make all the difference, being able to prove you have a quality wine to sell is what makes the International Bulk Wine Competition such an important benchmark on which buyers are increasingly judging wines against.
The event continues to grow year on year with and now attracts over 200 wines from over 10 key wine producing countries. It is also proving to be ideal platform on which to catch the attention of busy buyers at the World Bulk Wine Exhibition, which hosts the competition at its annual November show in Amsterdam. In previous years the competition has attracted entries from Georgia, Spain, Argentina, Chile, Italy, Uruguay, France, South Africa, Australia, Romania and the US.
The competition is then judged by professional wine buyers, consultants and journalists who also come from all over the world – with over 20 countries represented from Argentina, to Bulgaria, Italy, Moldova, Romania, South Africa, and the US.
Last year’s competition, which saw judging taking place remotely due to the pandemic, saw “Peñaflor Malbec Premium 2019” from the Peñaflor Group in Argentina and “SF Syrah Roble 2020” from San Dionisio wineries in Spain awarded the best bulk wines in the event.
- Expert jury panel: All wines are tasted by professional buyers and specialist wine trade media.
- Doing business: Winning a medal in the competition can help increase that wine’s potential on the trading floor, and being selected for private labels and quality blends by importers and buyers taking part in WBWE.
- Help build trust in your wines: International medals can help raise a producer’s reputation and credibility amongst buyers.
- Promotion by WBWE: Winning wines can take advantage of additional promotion by the WBWE on its social networks and newsletters during the year as well as dedicated campaigns to promote the competition and its award winning wines.
- International buyers: The contact details of those wineries that win a Grand Gold medal will be submitted to the WBWE’s database of international buyers.
- A free wine sample in 2022: Any producer that wins a Grand Gold medal can enter a wine free of charge in the 2022 IBWC.
Cost to enter
Exhbitors: Up to two wines costs €120 per sample, and then €100 for a third wine.
150€ per sample
Non exhibitors: €15o per entry for first two entries and €120 for third wine entered.
Who can enter: Any winery that produces quality bulk wine and wants to broaden its international market.
Categories: Producers can enter wines into: white wines; red wines; rosés; and special wines. Criteria includes whether they have been in contact with wood or not, what varietal they, a geographical indication or a designation of origin. With regards to red wines, there are two additional categories: wines from 2020 and those of previous vintages.
Entry dates: Registration is now open and runs through to November 12 2021.
How to enter:
Exhibitors can register in their Private Area of the website.
- You can see the full list of winning wines in the 2020 competition here.
- Find out more about the International Bulk Wine Competition here. You can register to enter your wines here.
- This year’s World Bulk Wine Exhibition will take place in Amsterdam between November 23 and 24. For more details click here.