At the end of 2019 we gave the floor to Joe Fattorini to set out why he believes marketing only to millennials is a waste of time and the dangers of basing any consumer research just on the thoughts and behaviours of one demographic group. It’s, therefore, only fair to balance things up and assess just what it is about millennials that some marketers and consultants think makes them so special. Like Polly Hammond, founder of 5Forests, a brand communications consultancy, who believes there is much for us all to learn about how millennials, in general, have grown up in what she argues has been the most fast changing and disruptive market place for consumers. Here Hammond, who is one of the partners and keynote speakers at the upcoming breakthrough One Step Beyond conference, part organised by The Buyer, gives her take on why millennials are not only special, but are worth listening to.
The interest and diversity in organic wines has arguably never been stronger, which makes next week’s Millesime Bio trade fair even more important than normal, as it expects to welcome buyers from all over the world, with a strong, and loyal delegation coming from the UK. Here Nicolas Richarme, president of SudVinBio, and a producer himself at Château de Bastet in France’s Occitanie, on what is in store for them in Montpellier.
Head of International Markets
There are no hard or fast rules when it comes to buying wine for a restaurant wine list, but there are arguably more ways in which you can get it wrong, than if you play it safe with well known varieties from established regions and countries. To stand out in the new London Wine Fair Wine Buyers Awards you are going to have to do a lot more than that. One of the judges for the Restaurant and Wine Bar category, Martin Lam, explains what he thinks makes a good wine buyer.
The Vignerons’ Lunch at St. JOHN Restaurant is an annual tasting of the group’s wine range – available to trade and consumer – including its own label wines blended by the wine team, its own Languedoc winery Boulevard Napoléon, and a group of vignerons that St. JOHN works with, either on its own label wines or with specific and bespoke cuvées. It is also an excuse to praise at the high altar of British cooking, with St. JOHN co-founders Fergus Henderson and Trevor Gulliver. In a somewhat messy fashion.
Well, that’s a headline to get the heart rate going, particularly in a market that is already having to come to terms with a steady decline. But forewarned is forearmed which makes the latest CGA report such an important and fascinating read. It looks to dig behind the headlines and crunch the numbers to identify what are the other drinks categories that are the real clear and present dangers to overall wine sales in the on-trade. Here are the top line findings.
The Côte de Beaune is still relatively under-rated compared to the Côte de Nuits, says Mentzendorff managing director Andrew Hawes, who argues that it is still possible to find great and specific terroir, coupled to availability, at prices that have not yet experienced the dramatic escalations experienced in the Côte de Nuits. Key signature wines continue to be in short supply, however, which forces buyers to explore the region looking for an alternative which, in turn, leads to lesser known appellations deservedly receiving more attention.
It’s hard enough knowing what is going on in one on-trade market, never mind being able to assess wider trends across different countries around the world, but once you can it opens up a whole new way of looking at what styles of wine are selling in serious numbers and the impact that is going to have on wine sales in the future. That’s where Wine Business Solutions comes in and its ability to be able to analyse wine lists and restaurant wine sales across the main global wine markets. Here the head of WBS, Peter McAtamney, shares some of the worldwide trends it sees developing that are going to dictate what are going to be on our wine lists in the future.
In advance of Armit’s en primeur tasting on January 15th Burgundy buyer Nicolas Clerc MS explains how a range rationalisation was an important part of increasing sales of Burgundy 2017 – concentrating efforts on the producers that they think are a better fit for their customers. Wines will be positioned in the market differently according to producer, price point, scarcity, vintage quality, as well as the wider conversations Armit has with their suppliers.
As there is no formal training or professional qualification for wine buying it can be hard to know if you are actually any good at it. Yes, you might have a wine list that seems to do the business, but how good are you compared to the wine buyer working for the restaurant group, wholesaler or wine merchant across the road. That’s what the new London Wine Fair Wine Buyer Awards are all about. The chance to go toe to toe with your peers to find out who actually is tippety top of the wine buying world. Christine Parkinson, so long the head of wine at the worldwide Hakkasan restaurant group, is pretty well placed to know what makes a good wine buyer or not. It’s why she is one of the judges in the Restaurant and Wine Bar category, sponsored by The Buyer. Here she explains what she thinks it takes to be a good – and award-winning wine buyer.
While demand for the classics and the upper tier of Burgundy remains as strong as ever – often outstripping supply – it is the bread-and-butter wines that consumers open every day that is key to the region’s success argues Bibendum Burgundy buyer Robert Mathias. In the on-trade the by-the-glass offering is key with top quality Bourgogne Aligoté or Mâcon Villages from serious addresses being behind this success. Bibendum is concentrating its tasting efforts on its on-trade customers this year which is why it will also be showing 2017s at events.
When the London Wine Competition launched in 2017 it was the first global event of its kind to not just judge the wines on their quality, but also how much they cost, and what they looked like. It was soon followed by similar events to cover beers and spirits to create a full drinks awards programme. Here’s details on how to enter the separate competitions for this year and the added benefits for doing so with publicity, partnerships and coverage at major trade fairs in Europe and the US.
A little bit of stardust at an affordable price, an entry point to a quite prestigious domaine, a little extra ‘plus’ if the wines are hand-sold to an engaged customer – these are just some of the benefits of buying Bourgogne wines from Bourgogne and Mâcon appellations plus a Geographical Denomination – in this case the Bourgogne Hautes Côtes de Beaune and Bourgogne Hautes Côtes de Nuits. Many more good tips from Fields Morris & Verdin in this fifth part of a series in which The Buyer is interviewing a number of leading fine wine merchants to get their feel on how this vital region is doing and what the 2018 vintage has in store when the annual Bourgogne campaign comes to a head with Bourgogne Week.
“The recent explosion of small importers is being met with increasing suspicion and weariness by many – but our study shows that buyers would actually be better advised to try more adventurously and embrace this embarrassment of riches while they still can.” That’s the overall summary from a recent empirical study carried out by Jonothan Davey of Nekter Wines during a tasting he hosted with Modal and Roland Wines. Being new to the sector many of the behaviours of the trade’s leading wine buyers he has experienced, which seasoned industry observers might take for granted, were a puzzle to him. Especially what he sees as the “apparently haphazard nature of wine scores and the inherently subjective element of tasting”. To try to better understand just how wine buyers make the decisions they do, he conducted a survey at the three importers combined tasting, not to see what buyers thought of the wines, but to try to understand more about the “dark art of tasting”. The results threw up even more questions for Davey to grapple with.
Bourgogne Week is now in full flow with almost 20 tastings taking place in London this week, but how well do you know what the 2018 vintage is actually like? In this season-by-season snapshot Corney & Barrow’s Burgundy buyer Guy Seddon explains why the 2018 vintage is starting to reveal itself as one where “ripeness meets precision”. It was a warm vintage for sure – just for fun, Domaine Pierre Morey made a sweet late harvest Chardonnay from its Bourgogne Blanc parcels, picked on 25th October! – but Seddon explains why the heat does not necessarily equate to it being a ‘low acidity’ year across the board.
When Wine Paris opened its doors for the first time last February there must have been a mixture of excitement and apprehension about whether launching a new major wine show was what the trade wanted. The overwhelmingly positive response means there is real momentum going into the second Wine Paris event this year, particularly on the back of the news that its owners, Comexposium, has signed a new joint venture with Vinexpo, that is also launching its first Paris show alongside Wine Paris this February, to host future events together. So what can we expect from Wine Paris second time around? Here’s managing director, Pascale Ferranti, to tell us…
No surprise to find that eight of Geoffrey Dean’s Top 10 Wines from his travels last year come from the New World. As both a cricket correspondent for The Times and a wine expert Geoffrey spends a lot of his time in South Africa and Australia, enjoying the two main passions of his life. 2019 has been a year with many exciting discoveries including a Cabernet Franc from Uruguay and a Rosé from Paarl in South Africa plus he did make room for a deliciously old Lynch-Bages and a top Burgundy.
Better quality and consistency, great QPR, an introduction to a grower’s style… a bottle at this level will encourage customers to try wines further up the scale; these are the wines to be drunk while waiting for the grander ones to come round says Sebastian Thomas at Howard Ripley. This, and many more good tips about Régionales wines + a Geographical Denomination in this fourth part of a series in which The Buyer is interviewing a number of leading fine wine merchants to get their take on how this vital region is doing and what the 2018 vintage has in store when the annual Bourgogne campaign comes to a head this week with Bourgogne Week.
Roger and Sue Jones are always full of surprises with their latest amazing scheme to wow the trade and guests alike with another wonderful food and wine experience at their multi-award winning restaurant, The Harrow at Little Bedwyn. But they have kept their biggest surprise for the end, at least for the future of The Harrow, as they have announced they are to close their much-loved, and highly respected restaurant in order to move into the slightly less stressful world of consultancy, wine judging – and (hopefully) writing for The Buyer.