The wine industry is well blessed with leading, influential personalities from all parts of the trade, but few, if any, are as respected, admired or as decorated at Gerard Basset. Apologies Gerard for not following your name with the usual list of qualifications, but they need a drum roll all of their own, for Basset is unique in being able to have MW, MS, MBA and even an OBE after his name. As he celebrates, literally today, 10 years since he has his wife, Nina, opened Hotel TerraVina, Richard Siddle sits down with him to talk everything from St Etienne FC, Sven Goran Eriksson, to mentoring the next generation of world leading sommeliers.
If you take a look through any Top 100 lists for the best TV adverts of all time then drinks brands would take more than fair share. But the challenge to find new and exciting ways to engage with consumers gets tougher ever year as there are more ways to communicate. Here’s our final pick of the Top 10 Drinks adverts we believe are doing more than most to rise to those challenges.
Winemaker Hans Vinding-Diers rightfully got noticed for the Pinot Noir he made in Patagonia at Bodega Chacra and he is now gaining even more respect for the pure, classy Malbecs he is making at Bodega Noemia, the flagship wine of which comes from pre-phylloxera 85 year-old vines, and is getting all the critics excited including Peter Dean.
As we continue our summer season of articles looking at different aspects of rosé, in association with Castel Frères, we rewind the clock and re-visit this article by Anne Krebiehl MW on how to manage rosé on wine lists. Too often rosé is subjected to tokenism on the average list, but by carefully choosing a wider range, and focusing in on what consumers are really looking for then rosé could become a significant new revenue driver your business.
The jury might be well and truly out on how well the wine industry is marketing itself to consumers, but there are plenty of examples of how well other sectors of the drinks industry are doing. Here The Buyer picks out the Top 10 Drinks Adverts so far this year that we think are really succeeding in catching the fickle attention of their target audiences starting with our first five choices.
Armed with arguably one of the best wine palates in the UK wine trade, and certainly the most capable and skilled individual in talking about wine to the masses, Joe Wadsack, now the regular wine expert on ITV’s This Morning, shares his year so far, what he has been up to during the summer – and his rather surprising love for Miley Cyrus….
Before the summer break, Hallgarten, Druitt and Novum’s chief wine buyer Steve Daniel held an intimate, selective wine tasting for six journalists. Rather than show the entire range of wines Daniel cherry-picked 41 wines that he felt showed the diversity and depth of the HDN range.
There’s no sitting on the fence when it comes to respected wine marketer, commentator, and former advertising executive, Reka Haros. If you are up for the ride she lays it out in no uncertain times why, in her view, wine communications suck. Why we as an industry continue to be obsessed about wine as a product and how it is made whenever we try and market it – and not how it can engage and matter to consumers when they try and buy it.
The Buyer was one year old in May and now, while we’re on holiday, it is time to reflect on what an awesome first year it was. We tasted many thousands of wines and met many talented, generous and frankly delightful winemakers. So if you are by the pool or wish you were, settle back and look at this pictorial trip down memory lane as we bring you our favourite winemaker pictures of the year.
If you’re looking for something ‘winey’ to read on your summer holidays then you won’t do better than getting hold of a copy of ‘I’ve Bought It, So I’ll Drink It’ by leading writers in their own right, but also the double act behind the successful Sediment wine blog, Charles Jennings and Paul Keers. Here, in the first of a couple of extracts from the book, we re-reproduce their take on trying to buy a bottle of wine from a “posh wine merchant”.