“Online shopping has its acronyms, technologies, and innovation. But at its heart it digitises the human experience of walking into a wine shop. In a shop or restaurant you’d listen. Online you just have to use different sorts of ears.” That’s how the team at Pix, the new online wine discovery and search platform, analyses its users and consumers to work out what they are looking for from wine online. In the first of what will be a regular series of insights, Pix suggests four online tools that can help you analyse your own traffic data on your site to create more effective content and lists of wines that your consumers are wanting to buy. From Google Trends to Google Ads there are free existing tools out there that can unlock your online sales data and help you make more informed decisions about the wines you source, list, promote and sell.
Although many Barolo and Barbaresco wines are true icons, they are largely still flying under the radar, argues Peter Mitchell MW, Jeroboams’ wine director, who believes they offer an opportunity to the on-trade to start replacing Burgundy on wine lists. Sarah McCleery talk to Mitchell at Festa Piemontese, the company’s Barolo and Barbaresco tasting, and discovers key wines from Castello di Verduno, Ciabot Berton, Amalia and Ceretto.
As Prowein 2022 gets set to return after two years absence, Caroline Gilby profiles Château Purcari, the Moldovan estate that is exhibiting with the aim of bringing more of its wine to the UK. Purcari is at the forefront of reviving Moldova’s indigenous grape varieties, such as Rara Neagra which is a key part of the iconic Negru de Purcari cuvée, as well as producing Freedom Blend, the wine aimed at raising money for refugees that have flooded across the border since the Russian invasion of Ukraine.
Although it makes ports – both red and white – the winemaking team at Quinta da Pedra Alta in the Douro Valley is saving its greatest enthusiasm for the new table wines it’s producing. Its philosophy is to make fresh, approachable, contemporary wines using indigenous varieties like Viosinho, Rabigato, Sousão and Gouveio. Winemaker João Pires takes Victor Smart through the wines who is suitably impressed.
It was Bordeaux winemaker Gavin Quinney of Chateau Bauduc who once coined the phrase “Twitter is for show, but email is for dough,” when talking about how to build up an online wine retail business. It is very much the approach that Eamon FitzGerald has taken in setting up his own e-commerce platform, WineSpark, which has borrowed a few tips and techniques from his days at Naked Wines to build up a strong email database that is now driving his move into online wine retailing.
What started as a Louis Jadot employee brainwave has now grown into a major international event. Bike to Care en Bourgogne has just successfully wrapped with €230k raised for hospitality charities with Château Haut-Bailly agreeing to stage the event next year in Bordeaux. Our drinks editor Peter Dean went along for the (long) ride.
“As South Korea’s cultural economy firmly imprints itself across the globe, another phenomenon is building within South Korea itself – a rapidly expanding market for imported wines.” That’s the view of marketing and trade agency, Nimbility, that specialises in distributing and building drinks brands across Asia. It sees South Korea as the key market to watch as trends that have blossomed in lockdown, including a big demand for drinking wine at home, are now helping to open up the international wine market for wine producers and brand owners alike.
Casanova di Neri is a Montalcino producer famed for helping pioneer single vineyard expressions in the region – including the mighty Cerretalto whose 2016 vintage is tasted alongside Tenuta Nuova 2017, ‘Etichetta Bianca’ 2017 and two Rosso di Montalcinos, as part of a lunch to celebrate the estate’s entry into Pol Roger Portfolio. Sarah McCleery reports.
From modest beginnings in Tony and Veronica Cleary’s living room, the Lanchester Group of companies, which includes Lanchester Wines and Greencroft Bottling, has grown into a much-admired business with an enviable record on sustainability. A restless pioneer of renewable energy, with a proven track record for pushing at the boundaries of green technology, the County Durham-based group is investing in a new state-of-the-art, self-powered home for its Greencroft Bottling company that Tony Cleary believes will be ‘the most sustainable such building of its kind on the planet’. As David Kermode finds out, for Cleary, sustainability is about the head, as much as the heart.
If you want to sell wine in the on-trade then here’s some new wine research you need to read, digest and take action on. KAM, the consumer research analysts that usually focus their attention on the pub, bar, and convenience store sectors, has produced its first dedicated study that looks to better understand exactly what it is the average consumer wants out of wine when they are going out for a drink. Produced in partnership with Hallgarten & Novum Wines it is based on interviews with 500 wine drinkers at the end of February and clearly identifies which wine styles and price points are most in demand, but also shows just how important good customer service is when selling wine and, in particular, the need for staff to make the whole wine buying experience more relaxed and not intimidating. As Colin Cameron, marketing director for Hallgarten & Novum Wines says: “The reward is too big for pubs, bars, and restaurants to let these customers slip away. Life maybe too short for bad wine, but, in the eye of the customer, it’s also too short for bad service and bad experiences. Good wine and good experiences, however, could be the key to a very long, and successful life, for our venues.” Get it right and there could be at least £500 a year per customer, per venue up for grabs. Read Richard Siddle’s analysis of the KAM study here.
Despite shortfalls in supply created by the poor 2021 harvest and issues with shipping, last week’s New Zealand Wine event provided many reasons to be cheerful. Average bottle prices are up, Kiwi Rosé is booming, vineyard acreage is up, the 2022 harvest is back to normal levels and there’s a new trade agreement coming this year. Geoffrey Dean welcomed the event back after two years away, talks to NZ Winegrowers’ Chris Stroud and picks six wines that stood out at the tasting.
“Rather than have cellars full of wine ageing quietly in barrels, that tell you the plot, varieties, blend and vintage, why not bring them to life and include the name and a QR link to the back story of the customer or customers that have invested in it and become part of that producer and winemaker’s success.” That’s a vision of a genuinely consumer-first driven wine businesss that your customers are being offered – and are increasingly demanding – from the brands and companies they invest in. Richard Siddle explains why drinks producers need to wake up to the fact they no longer own the brands they produce – their target consumers do. And if they don’t those drinkers will vote with their feet and buy into brands that believe in them.
There’s a great deal of excitement about the wines that are coming out of the Agulhas Wine Triangle – South Africa’s southernmost vineyards. This is a region with ancient soils, extreme winds and a raw landscape that are producing cool climate whites and reds of remarkable quality and elegance. On a recent trip to South Africa, Geoffrey Dean visited the region, tasted the wines from the 10 wineries and talked with some of the key players – Bruce Jack, Dirk Human and Pierre Rabie about what makes this new frontier of winemaking so special.
In the first part of our New York Pitch project in partnership with the New York Grape & Wine Foundation we helped to bring producers looking to export to the UK together with leading buyers from key importers and the chance to hear about their wines. Here we dig a little deeper into what New York State can offer by picking out the wine styles that the buyers think have the most potential to do well in the UK and why the region has so much to offer in terms of cool climate, fresh, pure fruit forward, acid driven wines with low alcohols.
Most Champagne Houses released their 2008 vintages way too early. That’s the view taken by Mathieu Rolland-Billecart, the CEO of Billecart-Salmon which launched its dazzling new Louis Salmon Brut Blanc de Blancs 2008 yesterday alongside older vintages and the new NV Blanc de Blancs. And good things do indeed come to those who wait as Peter Dean discovered.
Returning after two years away was the Australia Trade Tasting that was its customary mix of old school classics and young guns ‘going for it’. Wine scribe turned winemaker Chris Wilson was suitably impressed and picks out 15 new Australian wines that sommeliers should check out including a remarkable 11-year-old, unfortified 16% abv Marsanne that’s spent four years on ullage.
There are many ways for producers and buyers to meet. Be it at tastings, international trade fairs or personal visits to the winery. During the pandemic we also all went online to do business via zoom and found new ways of working together. Which is very much what The Buyer and New York Wine Grape Foundation wanted to do with our “New York Pitch” project and the chance for leading UK buyers to meet and hear the stories of a number of New York State wineries looking to find listings in the UK through a series of ‘Dragons Den’ style pitches via zoom. Here we look at the producers that took part and what potential UK buyers think New York as a region has in the UK and which wine styles and price points are best placed to do well in this market.
Portuguese wine is one of the categories that just seems to get stronger year by year. Across its 14 wine regions there are an increasing number of winemakers at the top of their game, – producers that are doing great things with some of the country’s 250 grape varieties but also innovating, with concrete eggs, amphora and Pet Nat all increasingly part of their palette. The crowds at Wines of Portugal’s annual portfolio tasting were proof that wine buyers are aware of this sea change and also testament to the importance of the UK. Justin Keay reports and picks 10 producers that need to be on your radar.
Krug Grande Cuvée 170th edition and Krug Rosé 26th edition – are both based on the erratic 2014 harvest which makes up 55% and 67% respectively of the two new wines. Krug chef de cave Julie Cavil explains to the IWSC’s emerging wine communicator of the year, Sophia Longhi, how the House overcame 2014’s many problems and fashioned another two monumental wines.