With very appropriate timing the all-female group of wine writers, broadcasters and social media marketers, collectively known as The Wine Collective, are celebrating their one year anniversary to coincide with this year’s International Women’s Day. Over the last 12 months the combined talents of Libby Brodie, Sophia Longhi, Hannah Milnes and Charlotte Kristensen have helped bring a new, refreshing, impactful and highly targeted approach to creating a wide range of wine content and created their own space in the already crowded wine communications field. Here they talk to Richard Siddle about what brought them together and why they think together the Wine Collective offers something different and exciting for the wine industry to connect with their target market.