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Export Markets Manager
The CIVL: The Languedoc Wine Trade Association (CIVL)
The CIVL’s role: A trade federation working for the Languedoc AOPs and South of France IGPs
Promotion, PR and marketing
The CIVL organises the promotion of Languedoc AOPs and South of France IGPs in France and via advertising campaigns, promotions in the on-trade and multiple grocers/retailers, PR and press relations.
Business and markets
The trade federation is responsible for all research and is the central source for statistics to keep track of supply and demand, as well as adapting and regulating supply. It also contributes to managing the marketplace by better equipping Languedoc AOP wines in terms of quantity and quality. The CIVL’s latest strategy has strengthened this key role.
Quality Assurance System
To meet growing consumer pressure over food safety matters and product quality, the CIVL has instigated a quality assurance system (QAS). Since 2001 when the QAS was launched, there’s been a noticeable improvement in quality across all the Languedoc’s appellations.
Research and development
The CIVL’s technical team is responsible, in cooperation with the French Vineyard & Wine Institute (IFV), for undertaking studies on ways of adapting practices in the Languedoc AOCs (for example, water stress, sustainable development, oxidation etc.).
The Languedoc Wine Trade Association (CIVL) covers all of the Languedoc Roussillon’s vineyards including: the regional Languedoc appellation, and ‘protected geographical indication’ (IGP) spread over four regions: the Aude, Hérault, Gard and Pyrénées-Orientales. The Languedoc has a typically Mediterranean climate and is marked by a wide variety of different soil types depending on the appellation: vast pebbly terraces, sandstone and marl, limestone and schist, clay soils, pudding stones, sandy soils, molasse deposits etc. So many assets that give the Languedoc’s appellation areas and wine-lands their specific characteristics.