Whatever sector of the drinks industry you work in, we all like a list to find out who or which company is performing better than others in their channel. If you enter a drinks competition then winning a Gold, Silver or Bronze certainly helps determine and define how well a particular product is viewed by its peers. Which is why the London Wine, Spirits, and Beer competitions have gone one step further by publishing Top 100 lists of the best performing products in each category. Find out here who came where in each Top 100 list and also details on how to enter the 2020 competition.
The new Top 100 lists of the best performing wines, spirits and beers in the London Competitions will help give consumers an even bigger steer on what products they should be buying.
The move is the latest innovation for the drinks competition that looks to set itself apart from other international drinks competitions by being the only one that judges wines, beers and spirits on their quality, but also their value for money, and what they look on shelf, in just the same way that consumers do.
Sid Patel, chief executive and founder of the Beverage Trade Network that runs the London competitions, said: “By introducing a Top 100 for each of our three main London drinks competitions we are able to create a true benchmark for consumers that will help them make purchase decisions when looking to buy the top performing beers, wines and spirits in their category.”
The first Top 100s lists have been compiled based on the results of the top scoring wines, spirits and beers in the separate 2019 competitions.
You can see which wines, beers and spirits came where in the full Top 100 lists by clicking on the links here:
The Top 100 lists will be heavily promoted to consumers and the trade via the most relevant social media platforms. They will also be included in specially produced Top 100 PDFs that will be distributed via What’s App and other messaging platforms.
The Top 100s will be showcased with a special feature at ProWein in 2021 and will also be supported with articles and promotion on:
The 2020 competitions are now reaching the end for entries and anyone looking to enter the separate events should do so by January 31 by following these links.
- Entry for 2020 London Wine Competition
- Entry for 2020 London Spirits Competition
- Entry for 2020 London Beer Competition
Judging for the competitions will take place in London on March 24 and the winners announced on April 30.
All products are assessed by top-level wine, spirits and beer buyers with current direct commercial buying responsibility or drinks consultants and experts who are also directly involved in the development of new brands or buying drinks for commercial resale.