During the pandemic one of the fashion world’s most famous sisterhoods launched a new Prosecco brand, Della Vite. Cara, Chloe and Poppy Delevingne always wanted to go into business together and say that Prosecco has always brought them together, so launching a new Prosecco brand seemed like a logical idea. Getting to run the operation is general manager Clara Latham, who was one of the key drivers behind the influential no-alcohol brand Seedlip, who explains to Jessica Broadbent that the same ‘disrupter’ mentality is at work here. In the case of Della Vite, however, they are not inventing a new category, but rather reinventing one that is carrying a lot of baggage.