There are some ideas for a new business that seem so obvious you can’t believe someone has not thought of it before. Like Still In Cask. A business model based on the idea of having a blockchain powered website on which distilleries from all over the world can put up casks of aged spirits for people to buy individual cask shares worth one bottle each for as little as £20. Be it a whisky, rum, tequila or whatever aged spirit a distiller might want to offer. It hopes to open up spirit investment to the everyday spirits lover and, in particular, attract a new younger generation of spirits drinkers, and give distilleries the chance to get much needed cash into their business. It’s all the idea of the team behind craft distiller, Circumstance Distillery, Liam Hart and Danny Walker who are working in partnership with Illy Jaffar, managing director of Kinetic and formerly of Pernod Ricard, and entrepreneur Zak Hirt, to what they call “democratise” the ownership of cask spirits whilst creating and bringing together a community of spirits lovers online. Richard Siddle hear’s how it is all going to work and how the the idea first came out of The Buyer’s first One Step Beyond innovation conference last March.