“Old vines are a beacon for talented, committed individuals and organisations who understand their unique value to wine and have the tenacity and dedication to take on the challenges faced by old vines and heritage vineyards.” That’s the basis on which The Old Vine Conference has launched a new Old Vine Hero Award designed to recognise, respect and reward an individual, or winemaker, or producer that is going the extra mile in terms of promoting and protecting old vines. Here Belinda Stone, consultant head of marketing at the Old Vine Conference explains how the initiative is going to work.
