For a business executive who cut her teeth, and made her reputation, working for internet start ups, deciding to join Lay & Wheeler, one of the UK’s oldest and most traditional wine merchants, would not have been the most obvious career choice. But for Katy Keating it was a unique opportunity to help re-set an established, successful business with some of the energy and new ways of teamwork and thinking she had learnt whilst working with digital start ups in the United States and the UK. In this wide ranging interview she explains her management philosophy that is focused on creating a working environment and culture that hopefully fosters a strong team spirit and togetherness whilst giving individuals the opportunity to reach their full potential.