New speakers and panellists have been added to the breakthrough new conference being held in March that looks to give the drinks industry a front row seat to better understand the most disruptive changes in consumer behaviour, driven by advances in smart technology, that are transforming the way we all behave as individuals and as consumers. The One Step Beyond event is being held on March 4 and is a joint project between The Buyer, Sophie Jump, the Wine & Spirit Trade Association and is supported by Emetry, the digital insights experts for the drinks sector.
Arguably the biggest achilles heel of the drinks industry, and particularly the complex category of wine, is keeping on top of consumer trends, changes in behaviour and the power of the new technologies that are driving them. Today The Buyer is linking up with the Wine & Spirit Trade Association and Jump Start to launch a new conference that will focus on the disruptive and essential trends, innovations and technology that the drinks industry needs to be on top of for future sales, marketing, branding and communications. The 2020 – One Step Beyond conference will look to provide a platform for trends and technology experts outside the industry to share their insights with key decision makers across beers, wines and spirits. The event, which takes place in March 2020, will also give drinks businesses, retailers, and on-trade operators of all sizes practical steps and ideas they can introduce in their own businesses. Here’s what to expect.