Communicating about wine is so much more than putting pen to paper (or fingers to keyboard) and telling a story. It’s a narrative woven through words, pricing, positioning and placement. It’s about being in the right place at the right time and in front of the right people and then and only then, will you succeed. Over two days of talks, seminars and discussions, wine2wine 2022 put this complex puzzle under the microscope, calling on leaders from all corners of the wine industry to share their expertise. Caroline Tanner reports back for The Buyer.
If there was some sort of infra red device that allowed you to see how every bottle of wine down a supermarket aisle, or on a restaurant chain’s wine list was made and bottled then it’s a fair bet to say a big proportion would have been shipped in bulk and packaged in the UK. The International Bulk Wine & Spirits Show hopes to help producers, importers, buyers, retailers and on-trade groups alike get on top of their bulk wine – and spirits – needs when it returns to London in November 2023. Here’s what to expect.
“Communication requires more attention by professionals interested in selling, promoting, teaching and even making wine, as it clearly affects every aspect of the sector.” Those are the thoughts of Steve Kim, founder and the creative thinker behind the breakthrough wine2wine event that is back in November for its first post-Covid in-person event. It’s also why she and her team have decided to put “wine communications” at the heart of what will be the ninth wine2wine event with a series of talks, seminars and debates designed to share what wineries, producers, businesses, writers, influencers and communicators are doing to tell their stories about wine in their own creative way.
“Now is the time to value old vines, in every sense. And the sessions have been developed to show why. To value old vines is not to hanker sentimentally for ye olde days of the hoe…we want to highlight how old vine fruit inspires and engages winemakers.” That’s the rallying call from Sarah Abbott MW, co-organiser and founder of the Old Vine Conference that holds its first in person event next month as part of its worldwide ambition to bring producers, winemakers and commentators together to discuss and analyse how collectively the wine industry can work with, protect and use old vines to make the wines of the future.
The countdown for arguably the most ambitious event to help the wine industry tackle climate change is into its final days with the event due to start on May 23. Green Wine Future by Wineally 2022 is set to take place across the world throughout next week, starting on Monday and running through to May 26, with a series of webinars, online debates, filmed reports and a whole lot more being hosted in different cities and countries across the four days. The Buyer is a media partner for the event and here we pick out some of the highlights of what to expect.
The complexity of the United States wine market, built on the back of its three tier system, means it is hard to put on trade events that are relevant to all markets and operators across its 50 states. The World Bulk Wine Exhibition hopes to change that with its new dedicated United States trade exhibition that it hopes can become the country’s main event thanks to its focus on bulk, bottled and private label wines – products that are relevant whatever state you are in. Here Otilia Romero de Condés, head of WBWE, explains what to expect at WBWE USA.
With just over two weeks to go the countdown is on for the first major international wine fair to be held in Europe for wine and spirits for two years. As Wine Paris & Vinexpo Paris wait to open their doors to fully vaccinated producers and buyers from all over the world we take a close look at some of the seminars and mini conferences taking place and, in particular, the impressive Wine Talks series featuring leading lights from across the wine industry.
Every day we make 100s of decisions that determine what we buy and spend our money on, yet rarely are we consciously aware of the decision we have just made. Welcome to the world of behavioural science and the study that helps decipher and strip back exactly what it is that has determined our spending behaviour. Intrigued by how it works? Want to find out more? Well, sign up for The Buyer’s and Sophie Jump’s first One Step Beyond free webinar of 2022, in partnership with the WSTA, and hear first hand from Richard Shotton, a behaviour science expert, in a keynote talk on the subject and how if applied correctly it could transform how drinks companies, brands, retailers and restaurants market themselves and communicate with their target customers. He will be joined by leading consumer business analyst, Nik Modi, managing director of RBC Capital Markets, who will analyse the key macro consumer trends that are also going to influence those buying decisions in the years to come.
The Bloody Big Drinks Summit is a new online business forum, that runs between October 25 to October 29, created by Australia’s leading publishing company, Food & Beverage Media that is designed to give drinks industry professionals all over the world the chance to hear from top industry experts on how to help grow your business. It includes over 50 talks, presentations and industry debates covering beers, wines, spirits, retailing, production, marketing and digital innovation. Delegates can either watch the sessions live, or watch them on catch up in their own time. Here’s what you can expect from this breakthrough event.
The first face-to-face international wine fair organised in Europe and the United States in 2021 will take pace between November 22 and 23 in Amsterdam as the World Bulk Wine Exhibition returns for what will be an even more important show as it will be the first time that producers and key wine buyers will have had to get together, taste wines and get down to the business of buying and selling wine. Here is what to expect at this year’s event.
Ask any business leader what the most important aspect of their company is to get right and ‘our people’ will often be first or very high on their agenda. Yet the attrition rates for staff continue to go up and the reality is somewhat different on a day-to-day basis. How companies can really put their people first will be a key aspect of next week’s One Step Beyond webinar, co-hosted by The Buyer and Sophie Jump, as we hear directly from Steve Ingham, chief executive of PageGroup one of the biggest and most respected recruitment consultancies in the world.
The power, expertise and reach of the international wine community really is something when winemakers, producers, and leading figures in the trade unite around a central theme like it has with the old vine movement, now a global effort to seek out, secure, support and promote making wine from vines that date back over a 100 years. All of which has come together for what is already the second Old Vine Conference of the year, bringing together expert voices from across the old vine community, as one of the event organisers and founders, Sarah Abbott MW explains.
Sustainability in wine has long been an issue that the industry as a whole has skirted around, leaving it mostly to individual producers or generic bodies to take the lead. Well with Tobias Webb the sector might finally have the central figure, the driving force to bring so many of the world’s efforts to tackle sustainability together. It is also something he does in other sectors and believes he has the experience to know how to do that through his Sustainable Wine company, a new cross sector Sustainable Wine Roundtable and a conference next month – the Future of Wine Americas. He explains how he hopes he can drive the sustainability agenda forward.
Fifteen leading chief executives offering three pieces of actionable advice each. As pitches for a new online business conference that’s pretty much hitting the nail on the head. But this is what you can expect at the new Three Things Summit taking place next week aimed at helping the hospitality sector plan for what is still such an uncertain future. Here Richard Siddle talks to Martin Williams, chief executive of Rare Restaurants, that includes Gaucho and M Restaurants, about what to expect.
If you have ever stood in a vineyard and come face to face with row after row of vines that are 70, 80 or 100 years old then it really does take your breath away. Not only have they stood the test of time and faced all sorts of frosts, hails and intense hard weather, they look like it too. Gnarly branches, that stretch from a trunk that just stands there with a “what are you looking at?” attitude. Yet, they help make deep, luscious, balanced wines that are arguably amongst the best that wine region could ever possibly wish to deliver. They are also in short supply as growers rip them up to replace them with new, bigger volume producing commercial vines. But around the world there is a growing movement of producers and initiatives that are looking to both preserve and also celebrate what old vines can offer. All of which has culminated this week with the first Old Vine Conference to be held online on March 23 and 24. Here Sarah Abbott MW, one of the team behind the event, explains what old vines mean to her and what the conference hopes to achieve.
If you want to keep on top of the latest global trends in wine and the digital community that supports it, then you might want to cancel any Zoom calls next Monday and Tuesday. Unless they happen to be part of the wine2wine event that is going online between November 23-24 to give anyone in the world the chance to watch and take part in what will be over 50 sessions all beamed out online. Two of the key themes this year are diversity and inclusion with a number or keynote speakers from around the world. Here are some of the highlights.
We might have spent a lot of the last eight months at home, sitting still, but all around us the world has been moving at record pace. All the trends we were struggling to keep up with going into Covid-19 have all been on fast forward as we have, as a global population, had to get used to a completely different way of living…and doing business. It has meant we have all had to go online like never before. How you adapt your company to meet the challenges of a digital age is what the One Step Beyond initiative, introduced by The Buyer and Sophie Jump earlier this year, is all about. Following an inaugural conference held just before the first UK national lockdown, here is the first part of an analysis of a follow up webinar, held last month, featuring the same expert speakers who were able to share their insights into the impact Covid-19 has had on consumer behaviour and expectations. First up Naji El-Arifi of Wunderman Thompson Commerce sets out the rights and wrongs of running a successful DTC and e-commerce website.
If there is one wine event best suited to going online in 2020 it’s wine2wine, the annual show dedicated to sharing best practice around digital marketing and communications and how producers, distributors and operators alike can collectively raise their game when it comes to how they create and promote content online. So rather than head to Verona in north Italy later in November anyone interested in digital marketing can go online and join what is expected to be a global audience.
The world has moved on a great deal since the inaugural WineFuture event was held in Rioja in 2009. At the time it was the first of its kind. An attempt to bring the global wine industry’s most prominent and influential figures together, from producers, brand owners, importers, retailers to critics and media. The event was repeated in 2011 in Hong Kong, but not since. Until now with the news it is to return in a new online webinar format in February 2021. Here’s what to expect.
New speakers and panellists have been added to the breakthrough new conference being held in March that looks to give the drinks industry a front row seat to better understand the most disruptive changes in consumer behaviour, driven by advances in smart technology, that are transforming the way we all behave as individuals and as consumers. The One Step Beyond event is being held on March 4 and is a joint project between The Buyer, Sophie Jump, the Wine & Spirit Trade Association and is supported by Emetry, the digital insights experts for the drinks sector.