If you want to keep on top of the latest global trends in wine and the digital community that supports it, then you might want to cancel any Zoom calls next Monday and Tuesday. Unless they happen to be part of the wine2wine event that is going online between November 23-24 to give anyone in the world the chance to watch and take part in what will be over 50 sessions all beamed out online. Two of the key themes this year are diversity and inclusion with a number or keynote speakers from around the world. Here are some of the highlights.
We might have spent a lot of the last eight months at home, sitting still, but all around us the world has been moving at record pace. All the trends we were struggling to keep up with going into Covid-19 have all been on fast forward as we have, as a global population, had to get used to a completely different way of living…and doing business. It has meant we have all had to go online like never before. How you adapt your company to meet the challenges of a digital age is what the One Step Beyond initiative, introduced by The Buyer and Sophie Jump earlier this year, is all about. Following an inaugural conference held just before the first UK national lockdown, here is the first part of an analysis of a follow up webinar, held last month, featuring the same expert speakers who were able to share their insights into the impact Covid-19 has had on consumer behaviour and expectations. First up Naji El-Arifi of Wunderman Thompson Commerce sets out the rights and wrongs of running a successful DTC and e-commerce website.
If there is one wine event best suited to going online in 2020 it’s wine2wine, the annual show dedicated to sharing best practice around digital marketing and communications and how producers, distributors and operators alike can collectively raise their game when it comes to how they create and promote content online. So rather than head to Verona in north Italy later in November anyone interested in digital marketing can go online and join what is expected to be a global audience.
The world has moved on a great deal since the inaugural WineFuture event was held in Rioja in 2009. At the time it was the first of its kind. An attempt to bring the global wine industry’s most prominent and influential figures together, from producers, brand owners, importers, retailers to critics and media. The event was repeated in 2011 in Hong Kong, but not since. Until now with the news it is to return in a new online webinar format in February 2021. Here’s what to expect.
New speakers and panellists have been added to the breakthrough new conference being held in March that looks to give the drinks industry a front row seat to better understand the most disruptive changes in consumer behaviour, driven by advances in smart technology, that are transforming the way we all behave as individuals and as consumers. The One Step Beyond event is being held on March 4 and is a joint project between The Buyer, Sophie Jump, the Wine & Spirit Trade Association and is supported by Emetry, the digital insights experts for the drinks sector.
Arguably the biggest achilles heel of the drinks industry, and particularly the complex category of wine, is keeping on top of consumer trends, changes in behaviour and the power of the new technologies that are driving them. Today The Buyer is linking up with the Wine & Spirit Trade Association and Jump Start to launch a new conference that will focus on the disruptive and essential trends, innovations and technology that the drinks industry needs to be on top of for future sales, marketing, branding and communications. The 2020 – One Step Beyond conference will look to provide a platform for trends and technology experts outside the industry to share their insights with key decision makers across beers, wines and spirits. The event, which takes place in March 2020, will also give drinks businesses, retailers, and on-trade operators of all sizes practical steps and ideas they can introduce in their own businesses. Here’s what to expect.