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    Peter Dean
    Opinion
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    WineSpark’s FitzGerald: How to get 1,000 subscribers in 6 months

    It was Bordeaux winemaker Gavin Quinney of Chateau Bauduc who once coined the phrase “Twitter is for show, but email is for dough,” when talking about how to build up an online wine retail business. It is very much the approach that Eamon FitzGerald has taken in setting up his own e-commerce platform, WineSpark, which has borrowed a few tips and techniques from his days at Naked Wines to build up a strong email database that is now driving his move into online wine retailing.

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    People
    Bike to Care en Bourgogne

    Why Bike to Care en Bourgogne is passing the baton to Bordeaux

    What started as a Louis Jadot employee brainwave has now grown into a major international event. Bike to Care en Bourgogne has just successfully wrapped with €230k raised for hospitality charities with Château Haut-Bailly agreeing to stage the event next year in Bordeaux. Our drinks editor Peter Dean went along for the (long) ride.

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    Insight
    Shut

    Nimbility: why South Korea is becoming a key wine market

    “As South Korea’s cultural economy firmly imprints itself across the globe, another phenomenon is building within South Korea itself – a rapidly expanding market for imported wines.” That’s the view of marketing and trade agency, Nimbility, that specialises in distributing and building drinks brands across Asia. It sees South Korea as the key market to watch as trends that have blossomed in lockdown, including a big demand for drinking wine at home, are now helping to open up the international wine market for wine producers and brand owners alike.

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    Tasting: Wine
    Casanova di Neri

    Sarah McCleery on the confident sophistication of Casanova di Neri

    Casanova di Neri is a Montalcino producer famed for helping pioneer single vineyard expressions in the region – including the mighty Cerretalto whose 2016 vintage is tasted alongside Tenuta Nuova 2017, ‘Etichetta Bianca’ 2017 and two Rosso di Montalcinos, as part of a lunch to celebrate the estate’s entry into Pol Roger Portfolio. Sarah McCleery reports.

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    Insight
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    How Lanchester Group is building ‘most sustainable’ bottling site

    From modest beginnings in Tony and Veronica Cleary’s living room, the Lanchester Group of companies, which includes Lanchester Wines and Greencroft Bottling, has grown into a much-admired business with an enviable record on sustainability. A restless pioneer of renewable energy, with a proven track record for pushing at the boundaries of green technology, the County Durham-based group is investing in a new state-of-the-art, self-powered home for its Greencroft Bottling company that Tony Cleary believes will be ‘the most sustainable such building of its kind on the planet’. As David Kermode finds out, for Cleary, sustainability is about the head, as much as the heart.

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    Insight People: On-Trade
    Screenshot 2022-05-07 at 16.38.19

    What wine drinking consumers really want in the on-trade

    If you want to sell wine in the on-trade then here’s some new wine research you need to read, digest and take action on. KAM, the consumer research analysts that usually focus their attention on the pub, bar, and convenience store sectors, has produced its first dedicated study that looks to better understand exactly what it is the average consumer wants out of wine when they are going out for a drink. Produced in partnership with Hallgarten & Novum Wines it is based on interviews with 500 wine drinkers at the end of February and clearly identifies which wine styles and price points are most in demand, but also shows just how important good customer service is when selling wine and, in particular, the need for staff to make the whole wine buying experience more relaxed and not intimidating. As Colin Cameron, marketing director for Hallgarten & Novum Wines says: “The reward is too big for pubs, bars, and restaurants to let these customers slip away. Life maybe too short for bad wine, but, in the eye of the customer, it’s also too short for bad service and bad experiences. Good wine and good experiences, however, could be the key to a very long, and successful life, for our venues.” Get it right and there could be at least £500 a year per customer, per venue up for grabs. Read Richard Siddle’s analysis of the KAM study here.

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    Insight
    New Zealand

    Geoffrey Dean on Brand New Zealand’s feel-good factor

    Despite shortfalls in supply created by the poor 2021 harvest and issues with shipping, last week’s New Zealand Wine event provided many reasons to be cheerful. Average bottle prices are up, Kiwi Rosé is booming, vineyard acreage is up, the 2022 harvest is back to normal levels and there’s a new trade agreement coming this year. Geoffrey Dean welcomed the event back after two years away, talks to NZ Winegrowers’ Chris Stroud and picks six wines that stood out at the tasting.

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    Opinion
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    Why the best brands are now run by their own consumers

    “Rather than have cellars full of wine ageing quietly in barrels, that tell you the plot, varieties, blend and vintage, why not bring them to life and include the name and a QR link to the back story of the customer or customers that have invested in it and become part of that producer and winemaker’s success.” That’s a vision of a genuinely consumer-first driven wine businesss that your customers are being offered – and are increasingly demanding – from the brands and companies they invest in. Richard Siddle explains why drinks producers need to wake up to the fact they no longer own the brands they produce – their target consumers do. And if they don’t those drinkers will vote with their feet and buy into brands that believe in them.

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    People: Producer
    Agulhas Wine Triangle Long Read

    Geoffrey Dean discovers South Africa’s Agulhas Wine Triangle

    There’s a great deal of excitement about the wines that are coming out of the Agulhas Wine Triangle – South Africa’s southernmost vineyards. This is a region with ancient soils, extreme winds and a raw landscape that are producing cool climate whites and reds of remarkable quality and elegance. On a recent trip to South Africa, Geoffrey Dean visited the region, tasted the wines from the 10 wineries and talked with some of the key players – Bruce Jack, Dirk Human and Pierre Rabie about what makes this new frontier of winemaking so special.

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