From Iron Maiden to Chivas Regal, Illy Jaffar has been at the forefront of developing new marketing and communications strategies for some of the world’s biggest names, be they brands, individuals – or rock stars. He says the impact Covid-19 has had on how we all now live our lives has been so deep rooted we need a fundamental ‘reset’ in how we now think about still making our drinks brands relevant and exciting, but with very different ways of marketing and bringing them to life. Here he shares some of his ideas.
A new vintage tasting of Torres’ top estate wines is an exploration of terroir, climate and viticulture – along with some world class wines, of course. In addition to showing the wines – including the new Milmanda 2017 and a spectacular Grans Muralles 2016 –Miguel Torres Maczassek revealed Torres’ new projects and pledges.
PA and marketing
Chemin de Moscou
Romanian wine producer, Cramele Recas, stands out from its competition for a number of reasons. Most notably for being its country’s largest wine exporter. It can also lay claim to be a vegan wine producer, on the verge of becoming organic and capable of making a vast swathe of different styles of wine from orange to natural wines, through to supermarket best sellers and Gold medal winning wines in the major international wine competitions. But as we discover, in the latest The Buyer video interview, its owner Philip Cox, has a 100% market-driven focus that allows him to keep at least one or two steps ahead of what its customers might ask for next. He is joined by Matt Johnson, head of his UK team, who explains how going direct to consumer is one of the biggest lessons they have both learned from the Covid-19 pandemic. Together they are prepared to take on the Covid-19 and Brexit challenges that lie ahead, as Richard Siddle reports.
Fifth generation family member and director of Pol Roger, Hubert de Billy, has been spending time recently on the bottling line sticking labels on bottles. Unglamorous work for the company ambassador but morale-boosting and a reflection of how tight this family-owned house is run. On the eve of the launch of the new Pol Roger Vintage 2013, Anne Krebiehl MW talks to de Billy about how they achieved balance in the wine in such a difficult year and why 2013 could be likened to Paris’s Pompidou Centre.
South Africa has been hit particularly badly by the Covid-19 crisis with a series of lockdowns and bans on alcohol putting many wine companies out of business and the loss of many jobs. Including some of the most prominent winemakers in the country. Here the highly respected Johan Delport shares his story and why he is now looking for a new winery or winemaking role, both in South Africa and around the world, having lost his job at Waverley Hills in the latest in our Onwards & Upwards series.
Piedmont and Tuscany will always command the most attention when it comes to putting an Italian wine on your list – these are ‘must haves’ – but Campania, Sardinia, Veneto and Alto Adige are regions that also feature wines of stunning quality that can be a fraction of the price. Peter Dean picks out seven red wines from Enotria&Coe’s extensive Italian portfolio which features wines from all seven of these regions.
The Buyer’s new ‘Digital Hub’ has been set up to provide a regular series of updates looking at the latest initiatives companies are taking in digital and the online trends that are shaping how they might need to do business in the future. This time we look at why the likes of Apple and Nike are investing so much in new fitness and lifestyle apps and what it can help them understand about what their consumers want. Plus we look at why going direct to consumer makes increasing sense for brands but only if they invest in search and support services that can make them invaluable.
The three separate London Drinks competitions for wine, spirits and beer are all run on the same basis – to judge drinks in the same way that consumers do: by what they taste like; what the bottle or design looks like; and how much it costs. Having introduced the 2021 wine competition last week we turn our attention to the London Spirits Competition with details on how to take advantage of super early day pricing and the standards set in the 2020 awards.
For the final instalment in its current webinar series, trade body New Zealand Winegrowers explored the role that organic, biodynamic, sustainable, and natural wines could play in the future of the industry. While consumers already have a favourable view of New Zealand as a “green” land, panellists acknowledged the progress made by other nations, including Chile and Spain. But some radical ideas were discussed to capitalise on consumers’ growing interest in transparency, as Peter Ranscombe explains.