“Online shopping has its acronyms, technologies, and innovation. But at its heart it digitises the human experience of walking into a wine shop. In a shop or restaurant you’d listen. Online you just have to use different sorts of ears.” That’s how the team at Pix, the new online wine discovery and search platform, analyses its users and consumers to work out what they are looking for from wine online. In the first of what will be a regular series of insights, Pix suggests four online tools that can help you analyse your own traffic data on your site to create more effective content and lists of wines that your consumers are wanting to buy. From Google Trends to Google Ads there are free existing tools out there that can unlock your online sales data and help you make more informed decisions about the wines you source, list, promote and sell.
Although many Barolo and Barbaresco wines are true icons, they are largely still flying under the radar, argues Peter Mitchell MW, Jeroboams’ wine director, who believes they offer an opportunity to the on-trade to start replacing Burgundy on wine lists. Sarah McCleery talk to Mitchell at Festa Piemontese, the company’s Barolo and Barbaresco tasting, and discovers key wines from Castello di Verduno, Ciabot Berton, Amalia and Ceretto.
As Prowein 2022 gets set to return after two years absence, Caroline Gilby profiles Château Purcari, the Moldovan estate that is exhibiting with the aim of bringing more of its wine to the UK. Purcari is at the forefront of reviving Moldova’s indigenous grape varieties, such as Rara Neagra which is a key part of the iconic Negru de Purcari cuvée, as well as producing Freedom Blend, the wine aimed at raising money for refugees that have flooded across the border since the Russian invasion of Ukraine.
Although it makes ports – both red and white – the winemaking team at Quinta da Pedra Alta in the Douro Valley is saving its greatest enthusiasm for the new table wines it’s producing. Its philosophy is to make fresh, approachable, contemporary wines using indigenous varieties like Viosinho, Rabigato, Sousão and Gouveio. Winemaker João Pires takes Victor Smart through the wines who is suitably impressed.
It was Bordeaux winemaker Gavin Quinney of Chateau Bauduc who once coined the phrase “Twitter is for show, but email is for dough,” when talking about how to build up an online wine retail business. It is very much the approach that Eamon FitzGerald has taken in setting up his own e-commerce platform, WineSpark, which has borrowed a few tips and techniques from his days at Naked Wines to build up a strong email database that is now driving his move into online wine retailing.
What started as a Louis Jadot employee brainwave has now grown into a major international event. Bike to Care en Bourgogne has just successfully wrapped with €230k raised for hospitality charities with Château Haut-Bailly agreeing to stage the event next year in Bordeaux. Our drinks editor Peter Dean went along for the (long) ride.
“As South Korea’s cultural economy firmly imprints itself across the globe, another phenomenon is building within South Korea itself – a rapidly expanding market for imported wines.” That’s the view of marketing and trade agency, Nimbility, that specialises in distributing and building drinks brands across Asia. It sees South Korea as the key market to watch as trends that have blossomed in lockdown, including a big demand for drinking wine at home, are now helping to open up the international wine market for wine producers and brand owners alike.
Casanova di Neri is a Montalcino producer famed for helping pioneer single vineyard expressions in the region – including the mighty Cerretalto whose 2016 vintage is tasted alongside Tenuta Nuova 2017, ‘Etichetta Bianca’ 2017 and two Rosso di Montalcinos, as part of a lunch to celebrate the estate’s entry into Pol Roger Portfolio. Sarah McCleery reports.
From modest beginnings in Tony and Veronica Cleary’s living room, the Lanchester Group of companies, which includes Lanchester Wines and Greencroft Bottling, has grown into a much-admired business with an enviable record on sustainability. A restless pioneer of renewable energy, with a proven track record for pushing at the boundaries of green technology, the County Durham-based group is investing in a new state-of-the-art, self-powered home for its Greencroft Bottling company that Tony Cleary believes will be ‘the most sustainable such building of its kind on the planet’. As David Kermode finds out, for Cleary, sustainability is about the head, as much as the heart.
If you want to sell wine in the on-trade then here’s some new wine research you need to read, digest and take action on. KAM, the consumer research analysts that usually focus their attention on the pub, bar, and convenience store sectors, has produced its first dedicated study that looks to better understand exactly what it is the average consumer wants out of wine when they are going out for a drink. Produced in partnership with Hallgarten & Novum Wines it is based on interviews with 500 wine drinkers at the end of February and clearly identifies which wine styles and price points are most in demand, but also shows just how important good customer service is when selling wine and, in particular, the need for staff to make the whole wine buying experience more relaxed and not intimidating. As Colin Cameron, marketing director for Hallgarten & Novum Wines says: “The reward is too big for pubs, bars, and restaurants to let these customers slip away. Life maybe too short for bad wine, but, in the eye of the customer, it’s also too short for bad service and bad experiences. Good wine and good experiences, however, could be the key to a very long, and successful life, for our venues.” Get it right and there could be at least £500 a year per customer, per venue up for grabs. Read Richard Siddle’s analysis of the KAM study here.