About Rascallion Wines
Rascallion is a premium négociant based in Stellenbosch, South Africa which in two years has sold close to 60,000 bottles in independent and on-trade channels and introduced new, younger consumers to South African wine.
We source finished wine from our partner wine cellars and blend them to create our own distinct wines which are sold under our own brands’ label. It is headed up by Ross Sleet, who has vast experience working across major grocery wine brands with Constellation, Kleine Zalze and Distell.
Rascallion was launched in February 2018, and since then we have exported our wines to Aruba, Canada, Finland, Germany, Japan, Kenya, Sweden, and the US, as well as having a national footprint in South Africa.
Having successfully built a brand presence in key markets in independent retail and on-trade channels for a mid-tier brand, we are now embarking on a further expansion plan to penetrate grocer, retail and travel retail channels.
With Love From The Cape range
Our strategy has always been to move at pace and the With Love from the Cape range will provide us with the platform from which to achieve our revenue and volume objectives.
The With Love From the Cape range is about building volume for customers with a varietal-focused range from South Africa, priced at around £9.99. It is all about promoting and celebrating positive messages from South Africa, encapsulated by the imagery and design for the “With Love From…” range that showcases the best of what the Cape can offer. We want to appeal to consumers to feel part of the brand by sharing their own memories and photographs of what the Cape means to them through taking photographs and sharing them on Instagram.
The new range will be launched at ProWein 2020 where the finished products will be available to taste on:
Rascallion Wines, Hall 9B Stand 38, Wines of South Africa, Stand Booth 57
Further new range extensions will be announced later in the summer that will be focused on attracting premium and wine enthusiasts for South African wine.