• Key people

    Richard Siddle
    Editor-in-chief, The Buyer
    Sophie Jump
    Founder of Sophie Jump Consultancy


    One Step Beyond

    First of 4 online zoom webinars on April 14: 4pm to 5.30pm (details below)



    The One Step Beyond initiative, introduced last year in a joint partnership between The Buyer and Sophie Jump, is back. Focused on giving the drinks, retail and hospitality sectors the very latest insights and trends covering the most disruptive changes in technology and the impact they are having on consumer behaviour and expectations. Your chance to keep up to speed through four quarterly online webinars starting on April 14, culminating in hopefully a live event at the end of the year.

    The inaugural One Step Beyond conference was organised by Sophie Jump and The Buyer’s Richard Siddle

    One Step Beyond looks to work with the best talent in technology, innovation and consumer to give the most relevant insights for our sectors.

    Richard Siddle, editor-in-chief of The Buyer explains: “In the last year we have seen an astonishing amount of change, disruption and innovation. Not one business will have remained the same. But have we really had chance to take stock of what those changes have been? Just how well equipped are we as individuals and businesses to keep pace with the amount of change we continue to see in the way we are all now behaving. That is what these One Step Beyond events are about. A 90 minute online trip that hopefully makes the unknown a whole lot more familiar.”

    One Step Beyond Partners

    The WSTA: One Step Beyond is once again being run with the support and guidance of the Wine & Spirit Trade Association, that is perfectly placed to hear and assess the big macro trends that the drinks industry needs to address in the coming years.

    Miles Beale, chief executive of the WSTA, said: “Last year, we partnered with The Buyer and Sophie Jump to hold an event aimed at helping keep pace with consumer trends and understanding the technologies that drive them. In the last 12 months, we’ve all experienced an incredible amount of change and disruption, and that makes this next One Step Beyond webinar yet more important. We’re excited to be involved again in what is sure to prove a valuable event for the drinks industry.”

    Headline partner

    Pix: Paul Mabray’s new Pix business, is at  very heart of technological change in the wine industry, creating a new neutral, vertical search engine for wine – or, as it says, “a better way to find and buy wine”. The like of which we have not seen in the wine sector before, or in many other industries. Over the coming months Mabray and his team of carefully selected top talent, that includes some of the most highly respected content and technology experts in the field (Meg Maker , Leslie Yake, and Felicity Carter, Erica Duecy), will be sharing their insights on how technology is dynamically changing the way the wine industry works and what the average consumer will expect of it.

    Here’s why Mabray is so keen to be supporting One Step Beyond:

    “In seeking the best conferences in the world to help unlock the future for the wine industry, One Step Beyond stands out for its quality, speakers, and leadership. The wine world needs better ways to understand the rapidly changing world of technology, One Step Beyond is a guiding light to help the industry build a better tomorrow.

    “Our industry needs more conferences focused on helping wine companies bridge the gap between today and tomorrow. It’s wonderful to see One Step Beyond make this their mission and we are pleased to partner with them.”

    Industry partners

    Freixenet Copestick: One of the fastest growing and most influential drinks brand businesses, not just in the UK, but through its parent owners, Henkell Freixenet, the drinks division of the Oetker Group, across the world too. It is particularly well placed to share insights on the changing demands and opportunities for major wine brands, and also how fast the direct to consumer and drinks ecommece sectors are growing through its online wine site, slurp.co.uk.

    Stranger & Stranger: Arguably the drinks industry’s most influential brand development, design and packaging, Stranger & Stranger, led by the inspiring Kevin Shaw, will be sharing its insights into how fast brands are having to change and adapt everything they do both in the drinks sector, but bringing in trends from other consumer sectors too.

    First 2021 event: Zoom Webinar, April 14
    Consumer. Innovation. Technology
    4pm-5.30pm (GMT)

    Here’s what you can expect from what will be four 90 minute webinars held on Zoom, once a quarter throughout 2021. Each session is designed to provide as much content as possible in an easy to watch, relaxed format. Speakers are allocated 15 minutes slots to present and take questions and the webinar also includes interviews and a panel debate to help keep things fresh and moving.


    • Introduction and welcome by Sophie Jump and Richard Siddle, editor-in chief, The Buyer.
    • Alex Ririe, director, The Collaborators, a strategic branding and design agency:
      The 3 key macro-trends impacting the drinks industry and how businesses are adapting to these challenges
    • Paul Mabray, chief executive, Pix, new wine search platform: ‘2021: The Golden Age of Wine Online’
    • Michael Becker, chief executive, Identity Praxis, personal information and brand management analysts : The Phygital Economy – factors reshaping today’s marketplace and how to engage and serve the future personal data empowered, digital savvy, ‘phygital’ individual.
    • Interview with Kevin Shaw, founder, Stranger & Stranger and Lucy Auld, head of marketing, Freixenet Copestick: The big challenges and opportunities for brands.
    • Panel debate and Q and A with new speakers to be announced.

    If you would like to register or show an interest in attending this event then please email: editorial@the-buyer.net.