2021 will be remembered for a host of negative reasons, but the shining positive has been the way the drinks industry as a whole has risen to the challenge of addressing diversity and inclusion in a sector that had traditionally not even discussed the issue publicly. Even though there was clearly a major problem to address. But just as the country as a whole has started to open up and have a national debate on diversity and inclusion, the drinks industry has started to take steps of its own through a combination of official sector-wide responses and individual initiatives like Equal Measures. Here Richard Siddle talks to Equal Measures founder, Deano Moncrieffe, about what it is doing to provide a platform to help drive D&I through the sector and how he has linked up with Hannah Lanfear, founder of Mixing Class , the dedicated provider of WSET spirits education, and The Drinks Trust to give more people from different backgrounds the opportunity to start a career in the bar, hospitality and wider drinks industry through carefully structured and targeted education and mentorship programmes.