There’s no sitting on the fence when it comes to respected wine marketer, commentator, and former advertising executive, Reka Haros. If you are up for the ride she lays it out in no uncertain times why, in her view, wine communications suck. Why we as an industry continue to be obsessed about wine as a product and how it is made whenever we try and market it – and not how it can engage and matter to consumers when they try and buy it.
If you’re looking for something ‘winey’ to read on your summer holidays then you won’t do better than getting hold of a copy of ‘I’ve Bought It, So I’ll Drink It’ by leading writers in their own right, but also the double act behind the successful Sediment wine blog, Charles Jennings and Paul Keers. Here, in the first of a couple of extracts from the book, we re-reproduce their take on trying to buy a bottle of wine from a “posh wine merchant”.
The wine industry is a tough one for those suffering from mental health issues – it features long and irregular hours, average wages and…. lots of alcohol. In his typically honest manner, Mike Turner talks frankly about his own mental health condition and how a change in perspective has helped him live with it – primarily by being open and talking to people about it.
Wine blogger and wine importer Mike Turner argues why we should not forget the struggles against sexism that women winemakers have to undergo and asks that we all raise a glass to the Wonder Women of wine.
“Flash, bang, wallop, what a picture, what a picture, what a photograph!” They might be words to a famous song (any Tommy Steele fans out there), but they’re also what a lot of diners now remember most about a meal out. A picture of a particular dish or bottle of wine shared on Instagram can also do wonders for a restaurant’s profile, word of mouth and long-term success. But how do you connect with the Instagram generation?
Mike Turner puts aside his prejudices against Bag-in-Box wine and gets wowed by the bling-tastic and premium quality boxed wine from Platinum, a winery in Italy’s Abruzzo region. Not only does Mike think the wine delivers, but the concept has been devised to allow casual dining and food-focus chains to maximise its profit margins.
The world of wine would be full of a lot more millionaires if they had been able to predict 10 to 15 years ago that the we would all now be drinking Prosecco, Pinot Grigio and New Zealand Sauvignon Blanc. But, as we know, what becomes literally flavour of the month is anything but hard to predict. Richard Siddle looks at the demands that places on producers and buyers to ensure they are on the right side of future drinking trends.
If you read all the headlines of doom and gloom coming out of Burgundy over the last 18 months you might be worried about selling another bottle at a price even the wine enthusiast could afford. Jason Haynes has just spent 10 days in the region visiting its growers and their vineyards to be able to give his on the spot analysis of what we can expect from what he thinks is going to be a promising 2016 vintage.
South Africa’s reputation as a source for quality, consistent, affordable premium wines increases by the year. To date it has been the go to country for Chenin Blanc, for New World Rhone and Bordeaux blends, Cinsault and for off-beat and different from Swartland. Now Su Birch believes Cabernet Franc is about to enjoy its most in the winemaking spotlight.
Buyer contributor Christina Rasmussen, explains the strategy behind the upcoming Grapes by Girls wine event that she is staging in South London (details below) that focuses solely on wines made by women winemakers. Held next week at Ben’s Canteen, Battersea, owner Ben Walton and Rasmussen wanted to both appeal to the venue’s predominantly female demographic as well as make a statement about women in the wine industry.