When we held the first One Step Beyond event in early March to analyse the growing trends and advances in technology that were changing the way we as consumers behaved, the world was a very different place. Even though Covid-19 was rampaging across Europe, in the UK it still felt very much at arm’s length. Seven months on and so many of those emerging, ‘about to happen’ trends discussed at the conference are now very much part of our daily lives shaping the way we live and dictating what businesses need to do to survive. To help assess what changes in consumer behaviour the drinks industry needs to be on top off now and in the months ahead, The Buyer is teaming up again with Sophie Jump to host a special free One Step Beyond webinar with the same experts and panelists from the inaugural conference. Here’s how you can take part.