When The Buyer came together with Sophie Jump to organise and hold the inaugural One Step Beyond Conference in early March the focus was 100% on analysing the most disruptive changes in consumer behaviour and technology. Little did we know that just over two months on so many of those changes have now been put on fast forward because of the Covid-19 outbreak. Here is the full report from what was a breakthrough conference for the drinks, retail and hospitality sectors. A day that brought experts from outside the industry’s comfort zone and gave them the platform to set out what we can all expect from consumers and technology in the future. Predictions that are already being seen in how fast businesses and consumers alike are responding to the challenges of Covid-19.